Social Media's Leading Physician Voice (KevinMD) Shows Doctors and Medical Practices How to Embrace Social Media for Reputation Management

New Book Explains How to Take Control of Your Online Presence

Jan 30, 2013, 10:09 ET from Greenbranch Publishing

PHOENIX, Md., Jan. 30, 2013 /PRNewswire/ -- The availability of online health information combined with social media channels like Twitter and Facebook has created a new generation of patients. They are empowered. They have a voice in their own care that they never had before. And they're not afraid to use it. Bottom line: If doctors don't take steps to define themselves online, patients will.


If you're ready to take control of your online presence, "Establishing, Managing and Protecting Your Online Reputation:  A Social Media Guide for Physicians and Medical Practicesoffers just the tools you need.

In this ground-breaking book, social media pioneer and board-certified internal medicine physician Dr. Kevin Pho and Susan Gay offer a single, practical, comprehensive resource which any health provider can use to improve their reputation online.  

This book, in print and eBook, is released by Greenbranch Publishing, publisher of The Journal of Medical Practice Management.® "We're delighted to partner with Dr. Kevin Pho and Susan Gay on this timely book," said Nancy Collins, president and publisher of Greenbranch. "We're confident that medical practices will see immediate benefits from using this book.  It is destined to become another of our essential resources for medical practices."

How to take control

Dr. Pho has been a leader in healthcare social media since 2004, when he launched the pioneering blog. Working with Susan Gay, he has pulled together a rich trove of information, advice and tips which can help doctors take control of reputation online, including:

  • Why an online presence is important for doctors
  • How patients use social media and look for physicians and medical practices
  • A step-by-step guide for how practices can brand themselves on the major social media sites (LinkedIn, Facebook, YouTube, Twitter, blogs) and drive Google traffic through content
  • Profiles of major ratings sites, including Vitals, Yelp, Healthgrades,, Angie's List, ZocDoc and Google+ Local
  • Tips for managing your online reputation
  • How to respond to online reviews
  • Guide to online professionalism
  • Rich appendix of additional resources

Backed by evidence, enhanced with stories!

Unlike guides written by professional social media gurus, this book offers insights from a practicing physician's perspective. Establishing, Managing and Protecting Your Online Reputation also provides anecdotes from dozens of other nationally-known physicians, social media leaders and patients, a resource which is nearly impossible to find in a single source anywhere else.  A bonus to readers is the Foreword written by Robert Wachter, MD.

About Kevin Pho, MD
Kevin Pho is a board-certified internal medicine physician and founder of, which Forbes called a "must-read health blog." Klout named him the web's top social media influencer in health care and medicine. He practices primary care in Nashua, NH, and is a member of the New Hampshire Union Leader's 2010 class of New Hampshire's 40 Under Forty.

About Susan Gay
Susan Gay is a medical publisher and content strategist with over 25 years' experience in medical publishing leadership. Known for her foresight and vision in creating ground-breaking publications, she has published several hundred books, journals and multi-media products. 

About Greenbranch Publishing
For the past 14 years, Greenbranch Publishing has earned a loyal following for its medical practice management educational materials, including the flagship publication, The Journal of Medical Practice Management® and highly regarded books, eBooks and seminars for physicians and practice managers covering reimbursement, practice development, quality of care, and financial/operational issues.

SOURCE Greenbranch Publishing