Social Week 2012 Announces Powerful Event Roster for Social Business Professionals

NEW YORK, Aug. 27, 2012 /PRNewswire/ -- Social Week, the essential professional in-gathering for Social Business in New York City from October 14-21, 2012, announced today its initial roster of 28 events.

The largest and most influential collection of events serving the needs of Social professionals, Social Week 2012 will include activities from dozens of major organizations, each serving different aspects of the Social arc across business and society. From CEOs to small businesses, Social Week targets business professionals whose careers are now focused on the increasingly powerful Social Construct that envelops and alters every aspect of modern business.

"Social is a revolution in human behavior and has created a new universe of professionals to respond to this deep change," said Mike Edelhart, President of Tomorrow Project, LLC, developers of Social Week and producers of Brian Solis' Pivot Conference, one of Social Week's anchor events. "This new universe of Social Professionals needs one place and time to gather as an emerging tribe to learn from one another, set the agenda for their new markets and get the greatest amount of the most important work done. Social Week is a nexus for influence, relationship building, information exchange and branding for Social Professionals of all stripes."

Social Week 2012's event roster will feature:

• Pivot: Brian Solis's two-day conference on how major brands and agencies can succeed in a market transformed by Social consumers
• Mobile Gaming Summit, a one-day convocation of leaders at the nexus of two powerful historical trends
• Glimpse: An evening event focused on Social Content Discovery.
• Business of API Conference, for business executives leading new content distribution initiatives
• NY Times panel discussion of the integration of Social into a worldwide journalistic enterprise
• Bloomberg session on the challenges of integrating paid, earned and owned media

These will be joined by events from partners such as WOMMA, Extole, Deep Focus, Social Media Today and dozens of others.

Social Week will also feature Social Week Gives Back, a series of free seminars aimed at small businesses in NY City—one in each borough each day-- supported by the City of NY. 

"Social Week and The Pivot Conference are the ideal complement to Mashery's Business of APIs conference," said Oren Michels, Co-founder and CEO of Mashery. "The brands at Social Week are writing the new rules of marketing by connecting with customers in their context, and an effective API strategy is an essential component of a successful marketing program in the post-website era."

"Social Week is a unique, powerful gathering of people and companies who are influencing and driving the social market forward," said Damien Patton, CEO of Banjo, the official mobile app for Social Week. "Social Week is a perfect opportunity to demonstrate how Banjo's unique technology is literally changing the ways people now discover and connect across social networks."

More information on Social Week and how to attend Social Week events can be found at www.socialweek.com. For information on proposing an event as part of Social Week, contact Mike Edelhart, [email protected]. For information on Social Week sponsorships, contact Alice Myerhoff, [email protected].

About Social Week

Social Week is not an event itself, but rather a larger concept, 7 days in October, in New York, packed with best-of-breed Social Business events and activities from across the Social spectrum from many organizations.  Social Week is the essential professional in-gathering of the emerging Social industry.  More information can be found at www.socialweek.com.

About Tomorrow Project, LLC

Tomorrow Project, LLC is focused on being the best possible public partner for leading companies responding to the Social Construct, the world transformed by Social Consumers. We are a project, because the revolution has just begun, so we, and it, are a work in progress. We help companies with range of requirements they can't accomplish entirely on their own.  Among these are unique and powerful public events like Pivot and market-making professional in-gatherings like Social Week.  But these needs extend beyond those opportunities and the relationship we have can extend beyond them, as well, to include research, analytics, private events and technological initiatives. 

SOURCE Social Week