SocialFlow Integrates Twitter Ads API for Stronger Targeted Messaging

NEW YORK, June 25, 2013 /PRNewswire/ -- Today SocialFlow, the premier social media marketing company, announced that the Twitter Ads API has been integrated into its intelligent social media marketing platform. Chosen as one of a select group of beta partners, SocialFlow enables advertisers to get the maximum value from paid content on Twitter. SocialFlow's technology identifies and delivers content to the customers who will drive the most engagement for advertisers.

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"As a long-time partner, SocialFlow has been a fantastic resource for WhoSay and our clients. By combining our proprietary data segments with effective keyword targeting and creative optimization, SocialFlow gives us the tools and flexibility to maximize response. So when we decided to promote one of the year's biggest films on Twitter, we knew the results would speak for themselves, with a single Promoted Tweet gaining an engagement rate of 4.8% generating over 7,900 unique engagements," said Chris Hoerenz, Chief Operating Officer of WhoSay. "It's great news for WhoSay that SocialFlow is among the first companies to integrate with the Twitter advertising platform. We can continue to make the most effective social ad buying decisions to benefit our audiences and our clients."

Advertisers on Twitter gain a competitive edge when their earned and paid content work together. With SocialFlow, advertisers can instantly achieve relevance and reach by turning top performing content into a Promoted Tweet with two clicks. Content promoted through SocialFlow automatically executes against basic targeting goals, boosts its overall performance and shares it with the largest audience possible.  

"Brands are searching for the best solution to get the most value from social media. There are 200 million users on Twitter. If advertisers want to grow reach, engagement, and conversions on Twitter, they need a technology solution that will connect their content with the audience that is most likely to engage," said Missy Godfrey, CEO of SocialFlow. "Our clients use SocialFlow because they can focus on creating great content, and we focus on delivering the most impactful, cost-effective engagement and conversions at scale."

About SocialFlow
SocialFlow is the premier social marketing optimization technology company that enables the world's most powerful brands to drive superior results connecting their earned, owned and paid media strategies. Powered by high-performance, proprietary technology and predictive data analytics, the company offers a full suite of services that expand audience engagement and increase the average revenue per customer, seamlessly meshing businesses goals with a company's social media strategy. Founded in 2009, New York based SocialFlow works with numerous well-respected brands and publishers such as Pepsi, Burberry, Forbes, Walmart, The New York Times and National Geographic. To learn more about SocialFlow, please visit us at www.socialflow.com.

SOURCE SocialFlow