NEW YORK, April 13, 2016 /PRNewswire/ -- After a 3-month competitive review process The Pollack PR Marketing Group (PPMG) announced today, that SodaStream USA, the leading global manufacturer and distributor of home sparkling water makers, has retained the agency as its Health and Wellness agency of record.
PPMG will lead SodaStream's U.S. public relations efforts to inform consumers about the benefits of using SodaStream's revolutionary platform of products designed to help consumers achieve the recommended 8 glasses of water while reducing sugar intake. PPMG will develop PR strategies as well as influencer outreach strategies that will bring the brand's health and wellness messages to life.
"It is no secret that American consumers need to drink more water and SodaStream is revolutionizing the beverage industry by constantly developing exciting beverage options for consumers to do just that," said Noemi Pollack, PPMG's founder and CEO. "We are delighted to partner with SodaStream to make drinking water more enjoyable, while helping to curb our addiction to sugary sodas. We look forward to bringing SodaStream's exciting hydration platform and advanced technology into more American homes."
"PPMG is now part of an elite global PR and social media force with over 90 agencies working together in 45 markets around the globe," said Maayan Nave, SodaStream's Global Chief Communication & PR. "Disruptive PR campaigns and integrated communication strategy enables us to build strong relationship with our consumers and partners."
"We selected PPMG because of their previous successful track record in working with health and wellness products and for their actionable go-to-market integrated approach to strategic PR and marketing services," said Doug Pritchard, President of SodaStream North America.
About The Pollack PR Marketing Group
The Pollack PR Marketing Group (PPMG) headquartered in Los Angeles with offices New York, is a 30-year old mid-sized, multi-specialty agency that develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes brand engagement for clients ranging from innovative start-ups, to Fortune 500 companies, with a focus on consumer products and services, technologies and professional services. PPMG is a partner in The WORLDCOM Public Relations Group, a consortium of over 100 partners with offices around the world. For more information, visit http://www.ppmgcorp.com, or http://www.pollackblog.com or follow us on Twitter @PollackPRMktg.
SOURCE The Pollack PR Marketing Group