Softmart Announces Internal Promotions for Four Exceptional Employees

Technology Solutions Company recognizes the leadership and expertise of hardworking employees with a deserved promotion

Aug 25, 2015, 13:30 ET from Softmart

PHILADELPHIA, Aug. 25, 2015 /PRNewswire/ -- Softmart, a premier provider of Information Technology Solutions, is proud to announce the promotion of four employees whose dedication to the company and diligent service within their previous role has earned them new responsibilities.

"Each employee has shown an inspired drive and commitment to their role in moving the company forward," said Softmart President & CEO, Guy Cicconi. "I look forward to sharing in their continued success as each team member accepts a new challenge."

James W. Cook - Chief Operating Officer

James Cook joined the Softmart family in 2012, bringing along over 25 years of experience in the accounting, finance and investments world as well as a CPA background with a breadth of corporate finance and operational experience. Cook will transition from Vice President of Finance and Accounting to Chief Operating Officer.

Gina Montgomery - Vice President of Corporate Strategy

Gina Montgomery, Softmart's new Vice President of Corporate Strategy, continues to build out and improve the Microsoft Cloud division she helped pioneer as the Microsoft Strategic Director. Montgomery will continue her focus on Azure and Office 365 cloud offerings as well as channel her thought leadership to drive new strategic growth initiatives and bundled solutions for Softmart across the business.

Avi Mesika - Manager of Small and Medium Business and Sales Support

Avi Mesika has showcased a range of talent and adaptability within different sales roles at Softmart since January 2014. Appointed the Manager of Sales Support in August 2014, Mesika now manages the Small and Medium Business Sales team as well as overseeing the processes and procedures that center the team's focus on prospecting and increasing revenue.

Cate Stoner - Marketing Manager

Cate Stoner started at Softmart as a Marketing Account Executive in January 2013. Her promotion to Marketing Manager tasks her with staying in front of the latest IT trends as well as taking the Softmart brand to the next level within the technology industry. Stoner looks forward to driving her creative team towards success.

About Softmart

Headquartered in Downingtown, PA., Softmart provides information technology (IT) solutions across a broad range of platforms and peripherals, supported by hardware engineer experts, specialized applications and complete end-to-end services. To learn more, please visit

The company's business systems are ISO 9001:2008 certified.

EEO Employer/Protected Veteran/Disabled

For further information,
Please contact:
Ryan Handforth
Marketing Account Executive
Softmart, Inc.
P 610.518.4221
F 610.518.3013

Logo -

SOURCE Softmart