SoftMoc Announces Partnership With Soles4Souls(R), the Shoe Charity, to Support Survivors of Haitian Earthquake Disaster

Jan 14, 2010, 15:15 ET from Soles4Souls

TORONTO, Jan. 14 /PRNewswire/ -- The public is urged to bring their gently used shoes to any SoftMoc location across Canada. Shoes will be accepted January 15th until January 22nd, 2010. SoftMoc also has provided a direct web-link that customers can conveniently access from their desktop work stations to find details of the shoe drive.

"As one of the Canada's national retailers doing our part to contribute aid to Haiti is not about business but our obligation to our fellow man," said Founders Bert and Sylvia Krista.  "There is remarkable compassion among SoftMoc employees and customers, and I know that same spirit will make a difference in helping the Haiti relief effort."

SoftMoc has partnered with Soles4Souls ( to ensure timely distribution of the goods to Haiti. 

"Recovery for the people of Haiti will require a sustained humanitarian effort from everyone who can give," said Wayne Elsey.  "We are grateful to our partners at SoftMoc for their support and need other organizations in Canada to get involved in the process of rescuing and rebuilding the lives of these victims."  

About SoftMoc: SoftMoc is a  Footwear retailer with over 75 locations across Canada and a U.S. and Canadian online division. The company was founded in 1980 and is a leader in Branded, lifestyle Footwear including UGG, Clarks, Skechers, Rockport, Birkenstock and PUMA.

About Soles4Souls®

Soles4Souls is a Nashville-based charity that collects shoes from the warehouses of footwear companies and the closets of people like you. The charity distributes these shoes free of charge to people in need, regardless of race, religion, class, or any other criteria. Since 2005, Soles4Souls has given away over 5.5 million pairs of new and gently worn shoes (currently donating one pair every 9 seconds.) The shoes have been distributed to people in over 125 countries, including Kenya, Thailand, Nepal and the United States.  Soles4Souls has been featured in Runner's World, Ladies' Home Journal, National Geographic's Green Guide and The New York Times.  It has appeared on CBS, ABC, NBC, FOX, BBC, CNN and thousands of regional news outlets across North America. Soles4Souls is a 501(c)(3) recognized by the IRS and donating parties are eligible for tax advantages. Anyone can join our cause, and we need your help. Visit for more information.

SOURCE Soles4Souls