NEW YORK, Jan. 20, 2011 /PRNewswire/ -- SoftSheen-Carson®, the #1 ethnic haircare brand in the world, is very proud to welcome Bria Murphy as the new Global Beauty Ambassador for their mega brand Dark and Lovely®.
Bria Murphy, daughter of model Nicole Murphy and multi-talented Hollywood icon Eddie Murphy, will be the face of Dark and Lovely's latest product innovation, Dark and Lovely® Healthy-Gloss 5™ System, the first-ever relaxer and maintenance system to preserve and restore all five signs of healthy hair with moisture, shine, strength, softness and body. She will be featured in upcoming television and print campaigns promoting the new product launch and in-store merchandising, as well as host branded consumer events and participate in social media programs.
"I grew up using Dark and Lovely products and I am so proud to be part of a brand that celebrates the diversity of African American women and inspires them to be self-confident, glamorous and fun," says Bria Murphy.
Angela Guy, General Manager and Senior Vice President of SoftSheen-Carson, states, "We are so excited to have Bria Murphy as the new spokesperson for Dark and Lovely as we continue its legacy. Not only is she beautiful, she truly exemplifies the character of the Dark and Lovely brand and will inspire an entire new generation of Dark and Lovely women throughout the world."
The new Healthy-Gloss 5 Relaxer and Maintenance System includes the Healthy-Gloss 5 Relaxer (Regular, Super and Color-Treated), Healthy-Gloss 5 Moisture Shampoo, Healthy-Gloss 5 Moisture Conditioner, Healthy-Gloss 5 Moisture Leave-in-Treatment and Healthy-Gloss 5 Moisture Hair Creme, and will be available in mass market outlets and beauty supply stores nationwide beginning February 2011.
SoftSheen-Carson, part of the Consumer Products division of L'Oreal USA, is wholly dedicated to haircare for people of color. SoftSheen-Carson's portfolio includes well-loved brands such as Dark and Lovely®, Optimum Care®, Wave Nouveau®, Magic Shave®, Let's Jam!®, Carefree Curl®, Sportin' Waves®, Dark & Natural® and Roots of Nature®. For more information, visit softsheen-carson.com.