SoftSheen-Carson Dark and Lovely Goes to Hollywood

- Naturi Naughton Styled By SoftSheen-Carson Artistic Style Director Johnny Wright For Los Angeles Premiere of The Lottery Ticket -

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Aug 16, 2010, 17:57 ET from SoftSheen-Carson

HOLLYWOOD, Calif., Aug. 16 /PRNewswire/ -- Actress Naturi Naughton dazzled the red carpet at the premiere of the Warner Brothers and Alcon Entertainment film, The Lottery Ticket with a fun, flirty curly look by SoftSheen-Carson Dark and Lovely and Celebrity Stylist, Johnny Wright using SoftSheen-Carson Dark and Lovely haircare.  

"SoftSheen-Carson Dark and Lovely is the perfect choice for the red carpet.  It helps me to achieve fun, stylish looks for my clients, while keeping their hair healthy," stated Johnny Wright, Artistic Style Director, SoftSheen-Carson.

Johnny achieved Naturi's look in the following easy steps:

  • Relax hair using SoftSheen-Carson Dark and Lovely Relaxer with Moisture Seal Technology.  No relaxer on the market has more shea butter to leave hair silky, smooth and strong and red carpet ready!
  • One day prior to the big event, wash and condition hair using SoftSheen-Carson Dark and Lovely 3-in-1 Moisture Seal Shampoo and Dark and Lovely Moisture Seal Instant Conditioner to infuse hair with moisture from the inside out.
  • To style - Beginning with the bottom third of hair and working in quarter inch sections curl hair vertically with a curling iron.  Hold for a few seconds.
  • Carefully remove curling iron, taking care to keep curls in tact.  Pin curls using a bobby pin and allow to set.
  • Once all your curls are set and pinned, it's a great time to finish your makeup and get dressed. Just before walking out the door, remove pins and shake your head for a fun, flirty style.  Finish your style and add extra shine by smoothing a small amount of SoftSheen-Carson Dark and Lovely 3-in-1 Oil Moisturizer.

SoftSheen-Carson Dark and Lovely products are available in beauty supply, drug and mass-market retail stores nationwide. The Lottery Ticket opens in theaters nationwide on August 20th and stars Naturi Naughton, Ice Cube and Bow Wow.

About SoftSheen-Carson

SoftSheen-Carson, Consumer Products division of L'Oreal USA, is wholly dedicated to haircare for people of color.  SoftSheen-Carson's portfolio includes well-loved brands such as Dark and Lovely, Optimum Care, Wave Nouveau, Magic Shave, Lets Jam!, Carefree Curl, Sportin' Waves, Dark & Natural and Roots of Nature.  For more information, visit

SOURCE SoftSheen-Carson