SoftSheen-Carson Roots of Nature Presented 'Picture of Strength' Benefiting the Chicago Youth Centers

Generations of Families and Friends Came Together with Host Niecy Nash, Music Artist Ameriie and Celebrity Hairstylist Johnny Wright for a Free Family Portrait, Hair Styling, Mini Makeovers and Product Giveaways on September 25th

Sep 27, 2010, 11:26 ET from SoftSheen-Carson

CHICAGO, Sept. 27 /PRNewswire/ -- Downloadable Video, Stills and Press Information at:  SoftSheen-Carson, the #1 ethnic hair care brand in the world, produced their signature Roots of Nature "Picture of Strength," event in Chicago on September 25, 2010 - a full and exciting day of beauty and charity, bringing the community together and celebrating our strong roots.  The event was hosted by Niecy Nash (Actress, Host and Comedienne) with special performances by music artist, Ameriie and an appearance by celebrity hairstylist Johnny Wright.  

Attendees received a free family portrait, complimentary hair styling by SoftSheen-Carson Celebrity Stylists, complimentary mini-makeovers by professional Maybelline New York Makeup Artists, and free product giveaways.  For every attendee of "Picture of Strength," SoftSheen-Carson made a donation to the Chicago Youth Centers (  The donation totaled $5,000.


Special attendees included:

  • Niecy Nash, Host (ABC's Dancing with the Stars and The Style Network's Clean House)
  • Ameriie, Special Guest Appearance (Two time Grammy-nominated singer)
  • Johnny Wright, Celebrity Stylist, SoftSheen-Carson, Artistic Style Director. High-profile clientele includes First Lady Michelle Obama, Vivica A. Fox, Vanessa Williams, Naturi Naughton, Sherri Shepherd and Shaun Robinson
  • Angela Guy, SoftSheen-Carson, Senior Vice President, General Manager


September 25, 2010


Chicago Illuminating Company, Chicago, IL 

About SoftSheen-Carson

SoftSheen-Carson, Consumer Products division of L'Oreal USA, is wholly dedicated to hair care for people of color.  SoftSheen-Carson's portfolio includes well-loved brands such as Dark and Lovely, Optimum Care, Wave Nouveau, Magic Shave, Lets Jam!, Carefree Curl, Sportin' Waves, Dark & Natural and Roots of Nature.  More information at

About the Chicago Youth Centers

Chicago Youth Centers (CYC) is Chicago's largest independent, locally based, multi-site youth services organization. Two visionaries, Chicago businessmen Elliott Donnelley and Sidney Epstein, who wanted young people living in poverty to have an alternative to the streets, founded it in 1956.

Today, CYC offers services to children and youth ages 3 - 19 in seven neighborhoods (Bridgeport, Grand Boulevard/Bronzeville, Humboldt Park, North Lawndale, South Shore, Riverdale/Altgeld and Roseland) through eight community centers and at CYC-Camp Rosenthal in Dowagiac, Michigan.


Patricia Rallis / 212-679-2233 /

SOURCE SoftSheen-Carson