Software Development Firm's New Intellectual Property Group, Blue Horseshoe IP Creates Solutions to Help Customers Optimize Supply Chain

CARMEL, Ind., March 8, 2011 /PRNewswire/ -- Blue Horseshoe, a Carmel-headquartered software development and solutions firm has been providing expert consulting and packaged software solutions to Fortune 500 and mid-market businesses throughout the world since 1983. Now the company is expanding its scope and using its extensive supply chain experience to develop supply chain solutions for mid-market businesses through its newest division, Blue Horseshoe Intellectual Property (BHIP).

Led by John Foster, executive vice president, products, the BHIP group is focused on meeting customer demands for extended supply chain management capabilities and recently launched several new products specifically designed to expand base functionality of Microsoft's Dynamics AX. Dynamics AX is a leading enterprise resource planning software that focuses on manufacturing, e-business, wholesale, and services for midsize and larger companies. By embedding industry-specific functionality directly into the business layer of Dynamics AX's architecture, the solutions developed by BHIP offer identical performance, processing and file structure as Dynamics AX. No synchronization, batching or reconciliation of data is required, and the products are certified for every release version of Dynamics AX.

BHIP products currently include:

• Warehousing for AX (WAX), a module solution that embeds advanced supply chain capabilities into the Microsoft Dynamics AX ERP System to significantly extend warehousing functionality without using a separate Warehouse Management System (WMS);

• Transportation for AX (TRAX), a module solution that further extends the functionality of Dynamics AX by seamlessly providing advanced transportation planning and execution capabilities, such as carrier selection, routing, scheduling, contract management, status updates and freight reconciliation;

• Business Intelligence as a Service (BIAS), a stand-alone environment that integrates seamlessly into a company's existing Enterprise Systems, Warehouse Management System (WMS) or Transportation Management Systems (TMS) to provide real-time data for fulfillment invoicing, freight reconciliation and carrier performance;

• Vendor Portal, a supplier management solution that integrates a company's suppliers directly into the company's system allowing the company to manage and measure its vendors' performance, and streamlining the entire order to payment process.

"There are many companies currently using multiple systems to manage their supply chains," according to Foster. "Developing solutions that enhance and extend performance of a system like Dynamics AX streamlines the entire supply chain process, creates tremendous efficiency and can ultimately be more cost effective for customers."

Foster adds, "As the need increases for companies to operate faster, we see significant potential to use our expertise to develop new software solutions that extend the functionality of existing systems across many difference types of industries."

Foster holds a Bachelor of Science degree in computer engineering from Michigan State University, and has nearly twenty years of experience designing, developing and deploying world-class solutions in supply chain information technology. He is one of Blue Horseshoe's original six founding partners and has been instrumental in guiding the firm in its development of supply chain solutions.

About Blue Horseshoe Solutions Inc.

Blue Horseshoe is a privately held solutions services firm backed by two decades of unique business, engineering, and supply chain experience. Blue Horseshoe provides expert Management and Strategic Consulting, System Implementation and Integration, and Distribution Design and Implementation Services.

Based in North America, Blue Horseshoe assesses business needs and applies world-class business applications to improve profitability and increase efficiency. For more about Blue Horseshoe, visit www.bhsolutions.com.

Other product or service names mentioned herein are the trademarks of their respective owners.

For more information about Blue Horseshoe Solutions:

Visit www.bhsolutions.com

For more information about all Microsoft Dynamics products:

Visit http://www.microsoft.com/dynamics/intro/default.mspx

SOURCE Blue Horseshoe