SANTA MONICA, Calif., April 7, 2014 /PRNewswire/ -- CallFire, the cloud-based text and voice communications platform that enables organizations to reach their target audiences by phone in real-time, today launched the CallFire FUEL program. FUEL's inaugural initiative will be sponsoring Kuntal Joisher, an inspiring individual who will be ascending Mt. Everest to raise awareness and funds to support dementia research and care. Joisher will ascend Mt. Everest is honor of his father, who is afflicted with Lewy Body Dementia, a progressive degenerative dementia of the elderly.
A video illustrating the inspiration behind Joisher's expedition can be found here.
Joisher begins his climb this week, and is expected to summit Mt. Everest by mid-June. A map tracking his journey is available here, along with his daily audio diary. When Joisher reaches the peak, he will use the CallFire platform to send the first mass text from the highest peak in the world. Anyone who would like to get involved and receive this historical mass text can sign up by texting 'EVEREST' to 67076.
A CallFire employee, Joisher's commitment to leading a healthier, vegan lifestyle and growing interest in amateur mountaineering inspired the challenge. As his passion for climbing developed, he set his goal to ascend Everest, thus realizing a lifelong dream while also raising funds to support dementia research and care. Joisher is one of the first known vegans to ascend Mt. Everest.
Joisher is the inspiration for the CallFire FUEL program, also launched today, an initiative that recognizes and supports the missions of Fearless, Unique, Exemplary Leaders. CallFire's mission is to empower businesses of any size to communicate with the masses in order to attain their goals. The company is now bringing that mission to other communities, enabling individuals and organizations to express their passions and reach their goals.
To sign up to receive the first mass text sent from Mt. Everest, text 'EVEREST' to 67076. To learn more, or to make a donation to fund dementia research, care, and support, go to http://fuel.callfire.com/.
Show your support via social media with the tags #CalltoEverest, #GoKuntal and #CallFireFUEL.
CallFire is a Text and Voice platform that enables businesses to communicate with customers, drive revenue, and increase sales. CallFire makes telephone messaging simple. CallFire products include Business Text Messaging, Voice Broadcast, Toll Free Numbers, Local Phone Numbers, Call Tracking, IVR, Power Dialing for agents, and more. Call analytics enable CallFire's 200,000 users to reach customers more efficiently. To learn more about how to grow your business, visit http://www.CallFire.com.