Solsten, Which Links AI With Psychological Insights, Signs Growth-Funding Agreement With Decathlon Capital Partners

Company-friendly transaction provides funding for expansion, enhancement of services and acceleration of Elaris, the world's first psychological AI platform

MINNEAPOLIS, Sept. 24, 2025 /PRNewswire/ -- Solsten Inc., whose artificial-intelligence services redefine how businesses understand and interact with their target markets, has landed significant growth funding through Decathlon Capital Partners.

The funds will support development of new emotionally intelligent AI agents, fuel the rapid expansion of Elaris, Solsten's groundbreaking psychological AI platform, and strengthen the company's core database services offered by Minneapolis-based Solsten. Terms of the transaction weren't disclosed.

Joe Schaeppi, CEO of Solsten, said the company's AI engine and its psychological database, the largest in the world, combine to deliver understanding about the desires, values, personalities and behavior of target audiences. Launching September 17th, Elaris is the culmination of years of research and development, empowering companies to instantly create on-brand ads, products, and strategies built from the psychology of 400,000 synthetic audiences based on real people.

"A growing number of major companies are coming to Solsten to build deeper connections and stronger loyalty among members of their audiences," Schaeppi said. "This growth funding from Decathlon Capital Partners will further strengthen and enhance our offerings." He said the custom-designed growth funding allows for flexible growth and sets the stage for additional funding to support Solsten's growth in the future. The transaction doesn't require dilution of existing shareholders, and Solsten isn't required to give up any management control or change its governance structure.

Matt Hoffman, Managing Director of Decathlon Capital Partners, said Solsten is well-positioned to play a key role in the widespread adoption of AI into daily life. "With Solsten's insights, companies can build AI that truly understands people both emotionally and cognitively," Hoffman said. "Decathlon Capital Partners is enthused to support this visionary bridge to AI personalization."

About Solsten
Solsten (www.solsten.io) is the first company measuring human psychology at scale. Solsten's human insights engine empowers companies to unlock creative and business potential by deeply understanding their customers. Its new flagship platform, Elaris (www.elaris.new), transforms the world's largest psychological dataset into actionable intelligence, enabling companies to instantly create winning content and ideas to unlock new levels of customer growth. Headquartered in Minneapolis, Solsten was co-founded in 2018 by CEO Joe Schaeppi and COO Bastian Bergmann.

About Decathlon Capital Partners
Decathlon Capital Partners provides growth capital for companies seeking alternatives to traditional equity investment. Through the use of highly customized growth-debt financing solutions, Decathlon provides long-term growth capital without the dilution, loss of control and operational overhead that often comes with equity-based funding. With offices in Menlo Park and Park City, Decathlon is active across a wide range of sectors. Learn more at www.decathloncapital.com.

SOURCE Solsten