Solto Challenges the Traditional Texas Brokerage Model With 100% Commission, No Transaction Fees, and an All-in-One Agent Platform

Built by real estate operators for real estate agents, Solto combines brokerage, technology, marketing, branding, education, and community, without taking a cut of an agent's commission.

PLANO, Texas, Sept. 14, 2026 /PRNewswire/ -- Real estate agents have long faced a familiar tradeoff: give a brokerage a percentage of every commission in exchange for support or join a 100% commission brokerage and often pay transaction fees while managing separate technology, marketing and business systems.

Solto Realty is challenging that tradeoff.

The Texas-based real estate brokerage and technology company is built around a straightforward idea: agents should be able to keep 100% of their commission, pay no transaction fee, build their own brand, and still have access to the technology, support and community needed to grow their business.

"Agents are the ones generating the business, building the relationships and closing the transactions," said Amin Rad, broker of Solto. "We built Solto because we believe agents should keep what they earn without being left alone to figure everything else out."

Unlike traditional brokerages centered primarily around commission splits, Solto was designed by active real estate operators around the day-to-day needs of agents.

Its integrated real estate agent platform brings together CRM and pipelines, calling and texting, automated lead follow-up, e-signatures, transaction and compliance workflows, email marketing, landing pages, social media scheduling, booking calendars, training resources and business automations in one environment.

Instead of maintaining multiple subscriptions, logins, and disconnected systems, Solto agents can manage much of their business through one platform.

But technology is only part of the model.

Solto is building a community of agents built for agents, where collaboration, education, shared experience, and accessible support are part of the brokerage. The goal is to give agents the economics and independence of running their own business without the isolation often associated with low-cost brokerage models.

Solto also places strong emphasis on the individual agent's brand.

Agents can access marketing systems, funnels, landing pages, social content tools, Canva resources and customizable marketing materials designed to help them build visibility around their own name, business, and local market.

That digital presence is increasingly important as consumers discover real estate professionals through Google, social media, and AI-powered search.

For Solto, the model comes down to a simple question:

If agents are generating the business, serving the clients, and closing the transactions, why should growing their business require giving away part of every commission?

Solto Realty is currently available to eligible Texas real estate agents and is focused on expanding its agent community throughout the state before entering additional markets.

Real estate professionals interested in learning more about Solto's 100% commission Texas brokerage, technology platform, marketing resources and agent community can visit GoSolto.com.

Media Contact:
Kash Tavakoli
214-404-9149
[email protected]

SOURCE Solto Realty