SolutionSet Names Tim Ross President of Digital Group

SAN FRANCISCO, Jan. 13, 2011 /PRNewswire/ -- SolutionSet, the fourth largest independent digital, data, direct and local marketing services company in the U.S., today announced that Tim Ross has been promoted from senior vice president to president of the agency's digital group.  In this position, Ross will drive the ongoing evolution and growth of SolutionSet's premier strategic digital and integrated marketing services offering, while also overseeing client services.  Based in the agency's Palo Alto office, Ross reports to SolutionSet president and CEO Zain Raj.

As part of the move, SolutionSet will also evolve Alex Kaplinsky's position as chief technology officer and executive vice president of the digital group.  In addition to serving on the executive committee and overseeing account management, strategic planning and technical execution of digital projects at SolutionSet, Alex's role has been expanded to lead operational and technology improvements across the firm.

"Tim is a strong, committed and focused leader, and I am confident in his ability to build upon our agency's growing momentum and inspire digital innovation across the organization," said Raj.  "The combined experience, entrepreneurial fervor and digital muscle of Tim and Alex will strengthen and unify our integrated marketing services offering and enhance our ability to engage clients' target audiences across every platform."

SolutionSet's digital group has been a key contributor to the agency's growth over the last year and is on track for further growth in 2011.  The group, which serves leading clients including TXU Energy, California State Lottery, Cisco, Duke University, Nokia and WebMD, specializes in delivering award-winning websites, rich web applications, robust social networking platforms, mobile applications, and proven digital marketing campaigns designed to capitalize on the latest tools and trends to build brand value, while driving profitable customer transactions.

Ross has more than 12 years of experience leading consulting and implementation services on enterprise digital programs that blend Internet-focused strategy, user-experience and technology.  Prior to joining SolutionSet, he was the founder of 3VR, a market leader in advanced video surveillance solutions.  Ross previously served in executive management positions at leading consulting firms including Networkers, USWeb, and V2 Group.  

Kaplinsky has held key management roles with innovative web development companies across Silicon Valley, including Intend Change, Liquid Thinking, USWeb, and Networkers.

About SolutionSet

SolutionSet is the fourth largest independent marketing services company, providing robust marketing and business solutions via digital, data management and analytics, direct and local marketing.  We plan, create and deliver integrated communications programs to build brands while driving transactions for clients, including adidas, American Express, AT&T, Dell, eBay, Gold's Gym, TXU Energy, Office Depot and Stanford University.  For more information, visit: www.solutionset.com

SOURCE SolutionSet