SONIC®, America's Drive-In®, Selects MICROS' Comprehensive Enterprise Solution

The nation's largest drive-in chain standardizes on MICROS POS and Enterprise Back Office Solution

Aug 21, 2013, 09:12 ET from MICROS Systems, Inc.

COLUMBIA, Md., Aug. 21, 2013 /PRNewswire/ -- MICROS Systems, Inc. (NASDAQ: MCRS), a leading provider of information technology solutions for the hospitality and retail industries, announced that SONIC Corp. (NASDAQ: SONC), the nation's largest chain of drive-in restaurants with over 3,500 locations, has selected MICROS as its strategic enterprise solution partner.  Included in the solution is MICROS' point-of-sale for drive-in transactions, as well as MICROS' enterprise solution including Enterprise Management, Enterprise Inventory and Labor, Business Intelligence, and Loss Prevention systems for above drive-in operations. This enterprise solution will be provided in a SaaS model providing an economic and streamlined approach for SONIC and its franchisees to deploy and maintain its technology.

SONIC's implementation of the MICROS solution has begun in corporate drive-ins and all new drive-in openings.  Installations at existing SONIC franchise locations will follow shortly thereafter.

Known for its friendly drive-in service by iconic Carhops, SONIC has one of the most differentiated service models in the quick-service industry.  MICROS' advanced development methodology and flexible product architecture enabled the quick and efficient development of a next-generation solution for SONIC. 

The MICROS solution will include a new audio system that will enhance the drive-in experience and simplify operations. MICROS also developed customized eLearning content for the SONIC Learning Management System, providing a fully interactive training experience, which reduces drive-in training and provides managers with both training scores and employee feedback.

"We look forward to standardizing our POS and Enterprise Back Office systems across the SONIC brand.  MICROS' ability to quickly understand our requirements and develop a complete solution that exceeds our specific requirements was impressive," stated Craig Miller, senior vice president and chief information officer for Sonic Corp.  "We also look forward to improving customer service, operations and achieving gains in profitability through enhanced loss prevention, and better controls on inventory and labor.

"MICROS' open technology and advanced integration capabilities will support SONIC's enterprise technology strategy including enterprise supply chain, SONIC's customer facing digital strategy and significantly enhance SONIC's business analytics capability" added Mr. Miller.

"We are honored to be selected by SONIC as its strategic technology partner," stated Jenny Kurdle, executive vice president, United States & Canada for MICROS. "With MICROS' innovative food and beverage technology solutions, advanced eCommerce capabilities, and open systems platform, we are uniquely positioned to help SONIC increase guest satisfaction, facilitate business operations and grow its business."

About SONIC, America's Drive-In SONIC®, America's Drive-In®, is the nation's largest chain of drive-in restaurants with more than 3, 500 drive-ins serving approximately 3 million customers every day. Over the past 60 years, SONIC has delighted guests with signature menu items, more than 1 million drink combinations, friendly service by iconic Carhops and ongoing support of education through its award-winning Limeades for Learning® program. SONIC received top honors as America's "#1 burger quick service restaurant" in the 2013 Temkin Experience Ratings report. For more information about Sonic Corp. (NASDAQ/NM: SONC) and its subsidiaries, please visit Customers can also connect with SONIC at or on Twitter @sonicdrive_in.

About MICROS Systems, Inc. MICROS Systems, Inc. provides leading enterprise-wide applications, services and hardware for the hospitality and retail industries. Serving an extensive portfolio of clients worldwide, MICROS solutions are utilized in over 567,000 hotels, casinos, table and quick service restaurants, retail, leisure and entertainment, fuel and convenience, cruise, and travel operations in more than 180 countries, and on all seven continents. MICROS combines its industry knowledge and expertise to provide cloud-based, mobile and on premise solutions that allow its clients to streamline operations and successfully engage their customers. 

MICROS applications include point of sale, property management, central systems, business intelligence, eCommerce, loyalty, CRM, loss prevention, distributed order management, labor management, inventory management, and merchandise planning solutions. MICROS services include hosting and SaaS, platform implementation and integration, strategic business consulting, interactive marketing, design services including creative and user experience, and managed services. MICROS stock is traded through NASDAQ under the symbol MCRS.

For more information on MICROS and its advanced information technology solutions for the hospitality and retail industries, please contact Louise Casamento, Vice President of Marketing at (443) 285-8144 or (866) 287-4736. You can also visit the MICROS website at or send an email to  Follow MICROS on Facebook, LinkedIn, YouTube, and the MICROS Blog.

The MICROS logo is a registered trademark of MICROS Systems, Inc. All other product and brand names are the property of their respective owners.


Louise Casamento