Sonoma Partners Supplies Social Solution for Microsoft Dynamics CRM

'Vibe' Offers Edge to Dynamics CRM Customers

Jun 23, 2010, 10:00 ET from Sonoma Partners

CHICAGO, June 23 /PRNewswire/ -- Microsoft Dynamics CRM reseller Sonoma Partners is getting good vibrations from its latest innovation for customers.

The inventive application, dubbed "Vibe," combines the power of Microsoft Dynamics CRM with the popularity of social networking. Originally in use as an internal tool, Sonoma Partners now provides the application at no cost to its customers.

From learning about sales leads to staying up to date on a project's status "Vibe" merges the best of social media with internal project management. Acting as part Twitter, part Facebook, "Vibe" cultivates communities among Microsoft Dynamics CRM users and invites them to subscribe to individual and group feeds. Accessing relevant data in a familiar format encourages users to increase their CRM usage and speeds work flow.

Microsoft recently deployed the "Vibe" solution in its Microsoft Dynamics CRM Online division. "'Vibe' is a true innovation for Dynamics CRM users," said Laura Robinson, CRM Sales Technology Specialist, Microsoft. "'Vibe' as an internal collaboration tool allows our team to connect in a more meaningful, social manner. We're able to have authentic conversations about business, share expertise, and also consume relevant notifications from CRM. 'Vibe' will have a major positive impact on how we work."

Executives can use "Vibe" to keep track of milestones in Microsoft Dynamics CRM—such as new orders, hot opportunities, marketing campaigns or even monthly revenue calculations—without logging in to the software. Geographically-dispersed sales teams can stay up to speed on opportunities, quotes and orders by following a sales feed driven by Microsoft Dynamics CRM data.

"'Vibe' fosters invaluable communication flow across an organization by bringing the best of work and social networking worlds together," said Mike Snyder, Principal, Sonoma Partners. "Because 'Vibe' is a business tool intended for internal deployment, I can feel confident that our sensitive and proprietary information stays within our network instead of risking using public social networking alternatives to meet our collaboration goals."

This pioneering application is just one of many specialty offerings Sonoma Partners brings to its customers. As one of the leading Microsoft Dynamics CRM resellers, the company's custom offerings drive customers to seek Sonoma Partners' expertise. Sonoma Partners provides custom solutions for a variety of customers in many industries including Choice Hotel Group and Jones Lang LaSalle.

About Sonoma Partners

Founded in 2001, Sonoma Partners works exclusively with Microsoft Dynamics CRM and has twice been awarded Global Microsoft CRM Partner of the Year. In addition, Sonoma Partners has written multiple books about Microsoft Dynamics CRM for Microsoft Press.

SOURCE Sonoma Partners