"All of the participating agencies presented outstanding approaches during the selection process," said Guy Longworth, SVP, PlayStation® Brand Marketing at SCEA. "Carat presented an innovative model that will drive significant marketing value to SCEA, and we look forward to partnering with them."
"We are thrilled to be able to redefine the value of PlayStation's media, especially at this incredible moment in time for the brand," said Doug Ray, President, Carat Global.
Previously, Deutsch handled PlayStation's media planning and buying. "Deutsch has been an excellent partner for SCEA over the last six years, and we would like to thank them for their dedicated service to our business," Longworth added.
About Sony Computer Entertainment America Sony Computer Entertainment America LLC continues to redefine the entertainment lifestyle with its PlayStation® and PS one® systems, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system, the ground-breaking PlayStation®3 (PS3™) computer entertainment system, the PlayStation®Vita (PS Vita) portable entertainment system and its online and network services, PlayStation®Network and PlayStation®Store. Recognized as the undisputed industry leader, Sony Computer Entertainment America LLC markets the PlayStation® family of products and develops, publishes, markets and distributes software for the PS one, PlayStation®2, PSP and PS3™ and PS Vita systems for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America LLC serves as headquarters for all North American operations.
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