Sony Electronics and Hello Kitty Team Up for Limited-Edition Headphone Collection

• WH-1000XM6 Wireless Noise Canceling Headphones
• WH-CH730N Wireless Noise Canceling Headphones
• WH-CH530 Wireless Headphones

Available with select pink/sand pink and black colorways of the WH-1000XM6, WH-CH730N, and WH-CH530 headphones, each collaboration bundle includes a Sony Store exclusive Hello Kitty carrying case and tote bag². Designed to hold headphones and added space for everyday essentials, the carrying case blends Hello Kitty's signature charm with Sony's premium, minimalist design aesthetic. Thoughtful details throughout the collaboration celebrate Hello Kitty's world and her connection to music, entertainment, and everyday creativity, while each headphone model is paired with its own uniquely designed tote bag for everyday use.

Bringing together Sony's audio expertise and Hello Kitty's timeless appeal, the limited-edition collection celebrates self-expression, entertainment, and personal style. The exclusive accessories allow fans to enjoy Hello Kitty's iconic world not only while listening to music, but also as part of their everyday routine at home and on the go.

To receive updates on this collaboration bundle, please visit https://cloud.email.sel.sony.com/HelloKittyxSony 

About Sony Electronics Inc.

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution, and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment. Visit http://www.sony.com/news for more information.

About Sanrio

Sanrio is the global lifestyle brand best known for Hello Kitty, who was created in 1974, and home to many other beloved character brands such as My Melody, Kuromi, LittleTwinStars, Cinnamoroll, Pompompurin, gudetama, Aggretsuko, Chococat, Badtz-maru and Keroppi. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services, and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio's business extends into the entertainment industry with several content series, gaming offerings, and theme parks. Sanrio boasts an extensive product lineup that is available in over 130 countries. Sanrio hopes to bring smiles to everyone's faces with their vision of "One World, Connecting Smiles." To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest, and subscribe to the Hello Kitty and Friends YouTube Channel.

¹ The collaboration will be available in limited quantities in select countries and regions. Available headphone models will vary by market and may include the WH-1000XM6, WH-CH730N and WH-CH530
² Availability of collaboration bundles and headphone models varies by country/region.

SOURCE Sony Electronics, Inc.