Sorezki Unveils Movie Recommendation Engine and Social Network

TEL AVIV, Israel, August 13, 2014 /PRNewswire/ --

Sorezki, indie creator of innovative web applications, announced its release of Movli - a vibrant social network for movie lovers, rich movie database, and genome driven recommendation engine- in one. Created to simplify the movie selection process, Movli helps people easily find movies they'd love to watch alone or together by learning a user's unique film taste and creating a personalized movie genome which embodies those preferences, like a fingerprint. Additionally, Movli aggregates the web's free movies database and lets users instantly watch movies online.

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Movli CTO Moti Zarfahti describes the thought process behind Movli's engineering: "When we built Movli we didn't want to reinvent the wheel, we wanted to take common existing movie site features and transform them for the benefit of users. Most movie sites have features that ask something from the user and benefit the site in return. Movli is different because it takes an existing functionality and uses it to benefit its users."

Case in point: in Movli a user's movie rating adds to the accuracy of their personal genome which makes their movie recommendations more accurate while also enriching the greater site community. Additionally the movie Watchlist is transformed on Movli with the added functionality of changing a movie's list priority through a drag and drop feature. Likewise, when viewing a movie's cast list the display is prioritized according to the user's genome with factors such as actor preferences, ratings, and similar movies watched impacting the viewing order.

Movli is also a full social network with movie, actor, and director profiles as well as user profiles, walls, posts, and notifications. Movli's social capabilities make it possible to take recommendations to the next level. Instead of asking a friend for a movie recommendation, Movli automatically gives recommendations based on friends' genomes while eliminating movies already seen or which don't match the user's taste. Movli also makes it simple for people to find movies to watch together. As Roi Sorezki explains, "When a user views another user's Watchlist Movli automatically compares the lists and highlights mutually listed movies and their rankings. This makes it quick and easy to find movies that both people want to watch and haven't seen before."

From a design standpoint, intuitive visual features and design are an integral part of Movli and complex functionality is expressed in streamlined features. As Movli's lead designer Maor Ben-Ami explains, "We wanted to base the site's look and feel on popular social sites to help the user feel at home, yet we also created a new interface which hasn't been seen before on a movie website." The result is a natural and easy to learn UI which quickly becomes second nature for the user.

Movli is an innovative online platform which fulfills all of a user's movie-related needs. We hope you're as excited as we are for life getting a little easier and for never having to watch a bad movie again.

For additional information please visit - http://www.movli.com/about

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SOURCE Movli