Sorry Mom, Coaches Are More Helpful For Info About Colleges, Says New Whitepaper

GRAND RAPIDS, Mich., Jan. 22, 2019 /PRNewswire/ -- On National Signing Day 2018, thousands of athletes signed letters of intent to play sports at the next level, joining an estimated 70% of the nearly 3.6M high school seniors who will enroll in college this Fall. On campus, these same athletes will graduate at an overall rate at least 2 percentage points higher than the general student body, with certain demographics outpacing their peers by up to 19%, making sports-minded high school seniors a top admissions target for the nation's colleges and universities.

Today the team at VNN, which represents 15% of US high school athletic communities through its flagship sports marketing platform, released a white paper aimed at understanding the motivations, key information sources and planning process of this unique group of families. The paper surveyed a random sample of parents and athletes who use VNN's apps to receive team alerts, creating a guide to advertising to athletics-minded high school seniors and those who help them make decisions. The company, which currently partners with Georgia's Life University, Ohio's Cuyahoga County Community College, and Missouri Western State University, is looking to expand its footprint into colleges across the country.

"Whether it's creating new products for athletic departments or connecting businesses to VNN's high school network, our success all comes back to understanding high school families," said VNN Marketing Director Romy Glazer. "This paper is an extension of that. With application season in full swing, we're hoping the information we've found helps admissions departments make the best marketing decisions."

Download the "Higher Education Guide to Reaching Sports Families" free at: http://vnnsports.net/college-report

About VNN:
VNN is America's largest and fastest growing high school sports communication platform.  As the exclusive partner of over 15% of all US high school athletic communities, VNN connects the high school sports experience onto a single platform for 19-million passionate parents, athletes, fans, software providers, and athletic professionals across the country.

SOURCE VNN