Offering athletes and active individuals a new option for optimal hydration

Jan 22, 2014, 09:00 ET from SOS

LOS ANGELES, Jan. 22, 2014 /PRNewswire/ -- SOS, a new healthy rehydration drink comprising the right balance of electrolytes for optimum hydration is proud to announce that all products are now 100% free from artificial sweeteners, preservatives, flavors and colors.  SOS simultaneously is launching their newest flavor, Blueberry. SOS offers healthy hydration for active lifestyles that is comparable to an IV Drip.

SOS was developed by a physician and two former elite athletes, one of whom was a military veteran, who recognized and understood the importance of hydration in all aspects of life. Other SOS investors include leading sports stars such as IndyCar Champion Scott Dixon, four time Olympic Sailing Gold Medalist and Americas Cup winner Sir Ben Ainslie and professional basketball player CJ Watson.

In an active world, everyone gets dehydrated.  SOS solves this problem for active lifestyles by applying proven medical science to their own formula. In utilizing the guidelines from the World Health Organization (WHO), who have treated cholera patients in developing countries, SOS was able to apply these principles for daily use. SOS activates the body's premier rehydration mechanism - the sodium glucose co-transport system.  It's this system that SOS uses so effectively, to ensure that people who use the product are properly hydrated.  SOS is so effective at combating dehydration that it can be compared to an IV drip at treating mild to moderate dehydration.

"We all get thirsty and while the marketplace is filled with sports, coconut waters and energy drinks, SOS offers the consumer a medically proven rehydration option that stands alone in its category and ensures that people get the most out of their active lifestyles. We call it lifestyle survival!"  Explains James Mayo SOS co-founder.

SOS is a new healthy hydration drink that has six times the electrolytes of a normal sports drink and 27% more electrolytes than coconut water with half of the calories (25) and half of the sugar (5g). An SOS mixed with water helps you absorb 3 x more water than just drinking water alone.

SOS Rehydrate can be purchased online at


DR. BLANCA LIZAOLA: A qualified medical doctor in the US, Mexico and Spain. Blanca is currently working at the department of gastroenterology for a top hospital in the United States. Prior to working for UCSF, Dr. Lizaola worked in the surgical and ER field at one of Mexico City's leading hospitals.

JAMES MAYO: James was formerly with Michael Page (FTSE 200 listed company market cap 6Billion) where he spent nearly a decade as one of their leading performers with experience of growing, launching and turning around regions, teams and divisions. Prior to this James was an officer in the Army for 6 years, was a sportscaster with ESPN Star Sports and was the National Athletics Coach of Singapore. Concurrently, James ran for his country and was the national mile champion.

THOMAS MAYO: Tom came from a competitive Athletics background and competed for Great Britain at major championships over 1500m. Tom moved to New Zealand seven years ago and took on a role as Chief Operations Officer for Triathlon NZ. Leading on from that Tom became CEO of the successful 2010 World Rowing Championships and has recently delivered the largest event in NZ in 2012; the Volvo Ocean Race Auckland Stopover held in March 2012, which his company will also deliver in 2015.

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