SOS Rehydration Drink Releases Research Study Challenging The Effectiveness of Sugar In Sports Drinks

LOS ANGELES, March 11, 2014 /PRNewswire/ -- SOS Rehydrate is the new healthy rehydration drink comprising the right balance of electrolytes for optimum hydration.  The beverage is 100% free from artificial sweeteners, preservatives, flavors and colors. SOS Rehydrate recently conducted an independent research study which found that SOS Rehydrate is capable of providing substantial rehydration and fluid retention, without the unnecessary excess sugar contained in the majority of leading sports drinks. This hydration capability, coupled with low sugar content, is what makes SOS Rehydrate the go-to drink of choice for many elite athletes.

This study, conducted by AUT University's Sports Performance Research Institute NZ (SPRINZ), recruited 8 mid level distance runners who performed two single blind trials. During the trials, the participants consumed 500 ml of either the current sports drink market leader or SOS Rehydrate, followed by a 75 minute treadmill run while having their blood glucose, blood lactate, heart rate, blood pressure and feelings of thirst and fatigue recorded.

The runners' results indicated that there were no statistically significant difference between the trials, thus challenging the notion that high levels of sugar are essential for aerobic performance and stamina. The market leading sports drink contains seven times more carbohydrates in the form of sugar (36 grams vs. 5 grams) than SOS Rehydrate, yet all participant performance measures were identical.

"The preliminary research results could not have been any more favorable to SOS Rehydrate's mission to provide a healthy sports drink to the world," said Dr. Lizaola, co-founder of SOS Rehydrate. "We have created a product that not only meets the World Health Organization's standards, but also provides substantial rehydration without unnecessary excess sugar, that can potentially put our health at risk."

Since the recent study indicates that high sugar content does not increase performance, SOS Rehydrate encourages consumers to question their sugar level intake as it can potentially lead to long term health problems such as chronic dehydration, obesity, diabetes and hypertension.

SOS Rehydrate can be purchased online at www.sosrehydrate.com

Founders

DR. BLANCA LIZAOLA: A qualified medical doctor in the US, Mexico and Spain. Blanca is currently working at the department of gastroenterology for a top hospital in the United States.   Dr. Lizaola also worked in the surgical and ER field at one of Mexico City's leading hospitals.

JAMES MAYO: James was formerly with Michael Page (FTSE 200 listed company market cap 6Billion) where he spent nearly a decade as one of their leading performers with experience of growing, launching and turning around regions, teams and divisions. Prior to this James was an officer in the Army for 6 years, was a sportscaster with ESPN Star Sports and was the National Athletics Coach of Singapore. Concurrently, James ran for his country and was the national mile champion.

THOMAS MAYO: Tom came from a competitive Athletics background and competed for Great Britain at major championships over 1500m and has run the Mile in 3:55. Tom moved to New Zealand seven years ago and took on a role as Chief Operations Officer for Triathlon NZ. Leading on from that Tom became CEO of the successful 2010 World Rowing Championships, the Volvo Ocean Race Auckland Stopover in March 2012 and again in 2014/2015.

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SOURCE SOS Rehydrate