NEW YORK, March 3, 2025 /PRNewswire/ -- SoulCycle, the pioneering indoor cycling brand, is partnering with Uni, the brand shaking up the beauty industry with ocean-powered products that nourish from the inside out. The partnership brings Uni's offerings to all SoulCycle studios to take care of consumers from the inside out with a holistic bodycare approach.
SoulCycle's riders will have exclusive access to a luxurious post-class routine from Uni. All SoulCycle locker rooms will feature a collection of Hydrating Shampoo, Hydrating Conditioner, and Skin Shield Body Wash. Riders will enjoy early access to Uni's Face Cleanser, which is not launching for sales until later this year, and can nourish their skin with Uni's award-winning 24-Hour Body Serum. This new amenities experience will enhance the glow that happens after every ride.
The two brands are collaborating on an incredible year-long campaign of moments to pamper and engage consumers. All riders will enjoy a gift from Uni when they visit SoulCycle on their birthday, and Uni will be popping up at flagship SoulCycle locations throughout the year. Fans can follow the partnership through a social campaign featuring influencers and educational content.
"Our community knows that SoulCycle is about strengthening body, mind, and soul, and Uni truly understands that wellness is how you feel inside and out," says Evelyn Webster, CEO of SoulCycle. "Their products get results while pampering you, which our riders are going to love after leaving it all on the bike."
"We wanted the brand experience to be a part of every touch point," says Uni Founder & CEO Alexandra Keating. "SoulCycle is working with Uni as they know their customers prioritize wellness and want the best quality products for their bodies and the environment."
Together, SoulCycle and Uni are helping riders unleash their glow and embrace the playful side of self-care. To learn more about Uni at SoulCycle, visit: https://weareuni.com/pages/soulcyclexuni.
About SoulCycle
SoulCycle is a high-intensity indoor cycling studio that redefines feel-good-fitness. The signature classes at over 60 studios across the US and UK are designed to strengthen your mind, body and soul with dynamic coaches and rhythm-packed playlists.
About Uni
Uni is a nod to the sea urchin, whose goodness is found inside. Results-driven, ocean-powered bodycare - marine ingredients straight from the sea that hydrate, protect, and make the skin glow. Infused with luxurious fragrances, inspired by coastal European beaches.
SOURCE SoulCycle
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