Sound United Expands Audio Presence into Europe with Debut at IFA 2013

Definitive Technology, Polk and BOOM to Demo Array of Personal Audio Solutions in Berlin

Sep 05, 2013, 13:15 ET from Sound United

BERLIN, Sept. 5, 2013 /PRNewswire/ -- Sound United, a company that supports and curates a diverse portfolio of audio brands, is expanding its presence into an international market, participating for the first time at the IFA Global Press Conference in Berlin. The Sound United family of audio brands includes Definitive Technology, a 25-year veteran in the high-end home audio space; Polk, an audio brand with more than 40 years' experience pioneering high-quality personal audio; and BOOM, a portable audio brand targeting the youthful action-sports oriented consumer. Sound United will be located in Hall 3.2/205, showcasing a wide range of products for audiophiles, movie lovers and gamers.


Definitive Technology, Polk and BOOM each will bring a strong presence to IFA's global audience, demoing key products and new innovations that highlight the brand's distinctive personality. Participation in the show also reflects the significant commitment and investment Sound United is making to expand the company's awareness and distribution in the European market.

"The Sound United portfolio is built on decades of audio engineering expertise and deep-rooted category understanding," said Kevin Duffy, president of Sound United and its holding company, DEI Holdings.  "Each brand delivers a unique listening experience to address the needs, expectations and lifestyle of different consumers and IFA is the perfect platform to introduce our products to an international audience of audiophiles."

Definitive Technology's highly-refined, purposeful aesthetic will be on display through an array of products including the Sound Cylinder Bluetooth speaker, Incline desktop speakers, SoloCinema Studio sound bar and Mythos ST-L SuperTower, all of which provide discriminating sound enthusiasts with a multidimensional, high-fidelity listening experience.

Polk will deliver a transformative audio experience via its crafted products which marry a timeless era of music and modern approach to entertainment. On hand at IFA, will be the Polk Heritage Collection of headphones—including the Nue Era, Nue Voe, Buckle and Hinge—and Bluetooth Wireless speakers—including the Woodbourne and Camden Square. These personal audio collections boast a vintage aesthetic featuring wooden and leather accents that make the products instant classics in their category. Polk will also display its recently-announced products for the Xbox One and Xbox 360, available this fall. Designed in collaboration with Microsoft and custom-engineered to immerse gamers in the virtual worlds in which they play, products include the N1 sound bar for Xbox One, 4 Shot headphones for Xbox One, and the Melee headphones for Xbox 360.

Rounding out Sound United's presence at IFA will be products from BOOM – a brand committed to developing products for the culture of renegades, from street artists and surfers to extreme sports fanatics and underground musicians. The Urchin Bluetooth speaker and Rogue headphones feature rugged, "go-anywhere" designs that are ready to deliver quality audio at a moment's notice and designed for listeners who prefer an adventurous and in-the-moment solution.

IFA will serve as a unique platform for Sound United's global marketing efforts and translate the brand's U.S. successes to the international audiophile market. Participation at the show will also generate key opportunities for Sound United to strengthen its current European distributer relationships and establish new partnerships.

Products showcased will be available in U.S. retail starting October 2013. For more information on Sound United and its three audio brands, please visit or stop by Hall 3.2/205 during IFA to check out all that Definitive Technology, Polk, and BOOM have to offer.

About Definitive Technology
Definitive Technology is where precision sound meets iconic design. Definitive Technology has been building beautifully designed, superior sounding home audio and home theater loudspeakers since 1990. Definitive Technology loudspeakers are among the most positively reviewed and honored high performance loudspeakers on the market. Based in Baltimore, Definitive Technology is part of the Sound United family of consumer electronics brands. Audio/video specialty retailers throughout the United States and more than 40 countries around the world proudly sell Definitive Technology loudspeakers. For more information and the location of your nearest Definitive Technology retailer visit, or call us at (800) 228-7148 (USA and Canada). Outside of North America, call +1 (410) 363-7148. For more information about Definitive Technology please visit; for Sound United

About Polk
Polk ( is an award-winning designer and manufacturer of high performance audio products and the largest audio brand of Sound United. Founded in 1972, Polk is the market share leader in premium Home Theater speakers in North America, and is a leading manufacturer of sound bars, headphones, wireless speakers, mobile and marine speakers and amplifiers, and other high performance audio products. For more information on Sound United and its brands, visit
All trademarks are the property of their respective owners.

About BOOM
BOOM Movement (Born On Original Motives) rose out of Southern California's culture of renegades: street artists, surfers, extreme sports fanatics and underground musicians. Part of the Sound United family of audio brands, BOOM is at the leading edge of now and seeks to create quality sound products, art, and clothing that reflect the BOOM lifestyle, encouraging free thinkers everywhere to defy tradition, push the limits and act on original motives. For more information on BOOM, please visit, or visit BOOM on Facebook and Twitter.

SOURCE Sound United