Soundtrack Selected as Preferred B2B Music Streaming Partner for Accor's Global Hotel, Restaurant and Bar Portfolio

Industry-leading hospitality group partners with Soundtrack to create immersive guest experiences through music

STOCKHOLM and LOS ANGELES, March 6, 2025 /PRNewswire/ -- Soundtrack Technologies (Soundtrack), the leading music streaming provider for business, today announced a preferred supplier agreement with Accor, a global hospitality group with a portfolio of more than 5,700 hotels and 10,000 restaurants and bars in 110 countries.

The new partnership gives Accor access to Soundtrack's unmatched catalog of more than 100 million songs and ready-made playlists cleared for commercial use, streamlining the deployment of curated music and ensuring immersive guest experiences across its brands worldwide.

"Our venues are vibrant social hubs that go beyond just providing a place to stay or eat," said Thomas Lehuede, FF&E and GT Global Category Manager at Accor. "Music plays a crucial role in this experience, and it must evolve with us as we grow. With Soundtrack, we've found a partner that gives our hoteliers and restaurateurs the flexibility to create bespoke atmospheres, allowing them to truly express their unique identity."

Soundtrack's full suite of made-for-business features includes remote access, multi-zone control, In-store audio messaging, explicit lyrics filters and its AI Playlist Creator.

"This partnership with Accor is a significant milestone for Soundtrack, reinforcing our position as the premier music provider for the hospitality industry," said Ola Sars, CEO of Soundtrack. "Music is a powerful tool for shaping guest experiences, and with our seamless, fully licensed solution, Accor properties can craft distinctive atmospheres that inspire long-term loyalty."

For more information about Soundtrack, visit soundtrack.io.

About Soundtrack
Soundtrack Technologies (Soundtrack) is the leading provider of music streaming for business. Founded in 2013 by Ola Sars in collaboration with Spotify, Soundtrack now powers over 80,000 businesses in 74 countries, including restaurants, hotels, bars, cafes, retail stores, spas and corporate offices with its music catalog of 100+ million tracks cleared for commercial use. Key platform features include multi-zone control, scheduling, an explicit lyric filter and the world's first AI-powered playlist creator for businesses. Soundtrack delivers a premium, legal music offering to companies of all sizes around the world including Uniqlo, Joe & The Juice, Aesop and Tag Heuer. Learn more at soundtrack.io or follow @soundtrack.io on social media.

About Accor
Accor is a world-leading hospitality group offering experiences across more than 5,700 hotels and 10,000+ other venues in 110 countries. With an unmatched portfolio of renowned brands encompassing luxury to economy, including Sofitel, Pullman, Novotel, Mercure, MGallery and Ibis, Accor caters to diverse travelers and provides unique experiences for every stay. Beyond accommodations, Accor's offerings extend to co-working spaces, restaurants and entertainment venues, creating vibrant hubs for both local communities and global travelers.

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SOURCE Soundtrack Technologies