Soundtrack's "Music Gets Your Business Moving" Campaign Redefines The Power of Music in Commercial Spaces

Global campaign invites SMBs to swap silence for on-brand music that keeps 54.9 % of consumers browsing longer and can raise sales by up to 37 %

STOCKHOLM, June 5, 2025 /PRNewswire/ -- Soundtrack Technologies (Soundtrack), the leading music streaming provider for business, has launched Music Gets Your Business Moving, a high–energy brand awareness campaign created in collaboration with creative growth agency Twigeo, to reposition music as a must-have business asset and customer experience engine. The hero film is now live across major U.S., U.K. and Australian metros, supported by over-the-top cutdowns and paid social. 

Part dancer, part disruptor, the campaign's metaphorical lead dances through restaurants, retail stores and hotel lobbies, remixing silent spaces into vibrant atmospheres that drives patrons to linger, spend, smile and return. The brand leads by breaking free from dull B2B marketing norms and delivers the power of inspiring customers in fun and playful ways, too often reserved for consumer brands. 

"B2B marketing has lived in a gray suit for too long," said Soundtrack Director of Marketing Katarina Rydheim. "Our 'Music Gets Your Business Moving' campaign rips off the tie. Simultaneously, we're challenging the outdated notion that in–store music is just background noise and showing how Soundtrack's platform can quite literally bring a business to life." 

The campaign speaks directly to small- and medium–sized businesses that either overlook music entirely or let it play without a strategy, reminding them that the right soundtrack is proven to keep 54.9% of shoppers in–store longer and can boost sales up to 37% when playlists match the brand.

More than 90,000 businesses already trust Soundtrack as the leading made-for-business, legal alternative to consumer streaming music services. The platform boasts an industry-leading, commercially licensed catalog of more than 100 million tracks, and that promise is on full display in the new campaign. 

"Soundtrack has long been the music streaming partner for businesses," said Soundtrack CEO Ola Sars. "This campaign shows the art of music is a strategic business decision." 

Watch Music Gets Your Business Moving here. 

About Soundtrack:
Soundtrack Technologies (Soundtrack) is the leading provider of music streaming for business. Founded in 2013 by Ola Sars in collaboration with Spotify, Soundtrack powers more than 90,000 businesses in 74 countries, including restaurants, hotels, bars, cafes, retail stores, spas and corporate offices with its music catalog of 100+ million tracks cleared for commercial use. Key platform features include multi-zone control, scheduling, an explicit lyric filter and the world's first AI-powered playlist creator for businesses. Soundtrack delivers a premium, legal music offering to companies of all sizes around the world, including Uniqlo, Joe & The Juice, Aesop and TAG Heuer. Learn more at soundtrack.io or follow @soundtrack.io on social media.

Media Contact:
Elle Welch
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SOURCE Soundtrack Technologies