Source PR Shares Why AI Will Take Your PR Job If You Don't Use It

Phoenix Public Relations Firm Offers Hot Takes On How AI is Actually Reshaping The Industry

PHOENIX, June 17, 2025 /PRNewswire/ -- The buzz around AI can feel overwhelming especially for brands trying to stay relevant without losing human touch. Source PR is urging communications professionals and clients to rethink the narrative: AI won't replace PR, but those who know how to leverage it have a serious advantage.

Rather than replacing creative and strategic minds, AI is enhancing them. For the modern PR Pro, it means offloading time-consuming tasks like coverage reporting, media monitoring, and research. This creates more valuable time to focus on the part of the job that lands quality coverage and drives results like pitch development, relationship building, and strategy.

Source PR, launched in 2020 by industry leaders Alexa Ablondi and Pamela Hubach, is an agency known for delivering comprehensive public relations strategies for hospitality, lifestyle, and real estate brands nationwide.

"Clients hire us for our instincts, relationships, and ability to tell their story," said Alexa Ablondi. "That's not something easily replaced by a machine. But if you're not sharpening your skillsets and understanding how AI can enhance your client's business, you run the risk of being overtaken by someone who does."

The agency began integrating AI across internal workflows and client services, offering more streamlined approaches to onboard clients, account management, and elevating brand awareness. Here's how you can integrate AI without taking the authenticity out of your business:

Pitches. A skill that differentiates a good PR professional to a great one is how effectively they pitch their clients' stories. AI certainly can help you streamline information, but it is not meant to become your personality. Not to mention, reporters are savvy and can sniff out an AI-generated pitch one sentence into it. Pitches work because of you, not a search tool.

Content Ideas. Let's be honest. All public relations executives hit mental roadblocks. Whether it's a new campaign angle or a fresh take on a recurring event, think of AI as a critical tool to expand on original ideas and refine strategies and angles that drive brand awareness forward.

Data and Conversation Monitoring. AI can now analyze media coverage, track trends and collect data on online conversations in real time. Embracing this gives you an edge by spotting emerging trends, catching crises early and identifying gaps in coverage. Disregarding these industry advancements or relying on historical trends will ultimately lead to missed opportunities and weaken a brand's performance in the marketplace.

Onboarding and Account Management. AI can speed onboarding and follow up without compromising personalization. The right tools can help you move from dissecting and downloading new client details to being pitch ready faster. Whether it is to summarize status calls, send custom onboarding decks, or monitor and follow up for missing information before deadlines, integrating AI into your internal process makes for an easier day.

People align with brands that feel personal. AI is a powerful tool and should be used to streamline day-to-day tasks, but it can't replace the modern public relations strategies that build deeper connections between brands and their target audiences.

"From campaign ideation to securing media coverage to building credibility, the business of PR is rooted in relationships," added Pamela Hubach. "There will continue to be evolutions in technology and best practices, but effective communication will always be a human-first approach."

For more information on Source PR, services and work they do for their clients, visit sourcepragency.com.

Media Contact:
Pamela Hubach
4802367812
[email protected]

SOURCE Source PR