On Average SourceKnowledge Performance-Based Cross-Media Campaigns Using Pre-Roll And Display Improve Engagement by Up to 85%
MONTREAL, June 16, 2015 /PRNewswire/ - SourceKnowledge, a leading programmatic video platform that measures success based on post-click behavior, today announced the launch of Engage, their performance based programmatic ad platform for video. The Engage platform is optimized to drive customer acquisition, conversion and activation by providing marketers with the ability to test and optimize creative in real-time, to evaluate their campaigns' return on ad spend (ROAS) based upon specific campaign-level goals.
The SourceKnowledge Engage platform empowers marketers with the ability to deliver brand-forward creative that increases conversions and drives first-touch-level awareness. SourceKnowledge Engage programmatically delivers video ads to prospects that are analyzed and ranked based on their likelihood to convert, as well as their total potential lifetime value. Audiences can then be sequentially and thoughtfully re-engaged using banner ad creative that is dynamically delivered to match the video asset, reinforcing conversion behavior and the brand's overall value proposition. Using a combination of pre-roll and sequential display units the SourceKnowledge Engage platform has seen improved engagement by up to 85% compared to a standard 15 second pre-roll or static banner advertisement.
"Video is commonly thought of as a medium for brand-forward content, but it's also proven to be a prime format for performance-based advertising," said Patrick Hopf, president and co-founder of SourceKnowledge. "Our new Engage platform enables brand marketers to achieve increased conversion rates and improve their average order values, because they can test their video creative in real-time and enjoy greater control by monitoring key invest-or-kill metrics."
Key features include:
- Real Time Split Testing – Allows marketers to A/B test creative and offers in real time with opportunity to switch out creative.
- Cross Media Delivery – Attracts audiences with cross-media buys on desktop, mobile and tablet to drive branding and conversion goals.
- Attribution Transparency – Identifies performing and non-performing sources and dynamically adjusts ad spend.
- SourceKnowledge SmartbidderTM – Analyzes over two billion auctions every day to optimize for the most qualified audience at the lowest-possible cost.
- Transparent Reporting – Illustrates path to conversion, eCPA and full conversion attribution report by domain and date in-flight and post-flight.
SourceKnowledge is a leading programmatic video platform that measures success based on post-click behavior. Delivering over 250 million global video streams daily, SourceKnowledge ranks 13th for video ad marketplaces (comScore) that ensure brand safety, viewability and the best return on ad spend by targeting audiences intelligently using data across mobile, tablets, web browsers, and connected TVs. SourceKnowledge integrates with leading supply-side partners to segment, retarget, and engage consumers after they click through with personalized interactive video ads that drive transactions.
Recognized by Deloitte's Fast 500 program as the fastest growing technology company in Quebec, SourceKnowledge is headquartered in Montreal with offices in Vancouver and clients around the world. For more information, please visit sourceknowledge.com