Reaches 1 in 5 Canadians online and skews towards affluent women
MONTREAL, Jan. 28, 2013 /PRNewswire/ - SourceKnowledge, (www.sourceknowledge.com), a Canadian private video network, as measured by comScore for the first time in December 2012, reports 5.3 million unique visitors in Canada* and 20.9 million unique visitors in the United States**.
SourceKnowledge reaches 19 % of Canadian internet users. comScore further provides key demographic data reporting SourceKnowledge over-indexes towards a female audience, between the ages of 25-34 with household income over $75,000***.
"We offer advertisers the opportunity to reach a premium Canadian audience on a quality network of professionally produced video content sites. We are thrilled with the results of comScore's independent measurement for December 2012, confirming the quality and scale of our network", says Patrick Hopf, President of SourceKnowledge.
Bryan Segal, Vice President of comScore adds, "Video in Canada continues to flourish. Canadian consumers increasingly flock to the web to view videos at record rates, increasing time and engagement with the digital platform. This allows for tremendous opportunity for brands to interact with viewers of key parts of the population, and hard to reach demographics."
SourceKnowledge serves video, rich media and standard display ad units on a network of high quality U.S. and Canadian sites as well as mobile and tablet devices. The private video network maintains direct relationships with publishers providing advertisers with quality and scale in a brand-safe environment. SourceKnowledge is a member of IAB Canada and is located in Montreal.
*SOURCE: COMSCORE INC, DECEMBER 2012, AD SERVER REPORTING, PERSONS AGED 2+
**SOURCE: COMSCORE INC, DECEMBER 2012, CUSTOM ENTITIY, PERSONS AGED 2+
***To view the comScore reports, please click here