SourceLink Announces Marketing Partnership with Western Independent Bankers

Partnership will provide Financial Service Offerings package to community bankers in the West for increased customer engagement and elevated retention.

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SourceLink

Mar 14, 2012, 03:03 ET

CHICAGO, March 14, 2012 /PRNewswire/ -- SourceLink, a top 5 largest privately held CRM/Direct Marketing Agency and top 3 Government Printing Office (GPO) Supplier, announced today their marketing partnership with Western Independent Bankers (WIB). WIB is a trade association which currently provides membership services to over two-hundred banks in twelve Western states by informing, educating and connecting community banks with the resources and services to help them reach their goals.

(Logo: http://photos.prnewswire.com/prnh/20110711/CL33332LOGO )

Through the WIB Group Purchase Program, Western Banks will gain exclusive access to benefits available through SourceLink's suite of account acquisition and relationship growth products. SourceLink provides expertise in marketing analytics, data intelligence, technology and production with a focus on maximizing a bank's ROI and expanding market share.

"Through our proprietary Account Generator System, a deposit and loan acquisition product, SourceLink has been tremendously successful toward increasing market shares for hundreds of banking institutions across America," states Tom Roth, Director of Business Development for SourceLink. "We focus on profit, maximizing ROI and improving bottom-line results, and welcome this opportunity to work with the WIB members."

"At WIB, part of our mission is to connect banks in the West with strong industry solutions while delivering exclusive cost savings and benefits that community banks may not be able to find elsewhere," Julianna Graham, President of WIB Service Corporation, a wholly-owned subsidiary of WIB focused on connecting community banks with products and services. "Through our new partnership with SourceLink, we are able to offer banks a cost-effective solution for their direct mail marketing programs and data management needs that can result in deposits, loan and revenue growth."

More information on SourceLink's products and services available through the WIB Group Purchase Program can be found at the WIB Solutions Store at www.wibstore.com.

About SourceLink

SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink's analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in six U.S. locations. For more information, visit www.sourcelink.com.

About Western Independent Bankers (WIB) & WIB Service Corporation

WIB is a trade association that informs, educates and connects community banks with the resources and services to help them reach their goals. We have been committed to the independent banking industry since 1937 offering quality education, professional networking, and products and service information for community bankers in the West. Our subsidiary, WIB Service Corporation, provides high-quality, value-added services and products, which enhance the competitive advantage of WIB member banks. We serve twelve Western states and the U.S. Territories including Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington and Wyoming.