CHICAGO, Sept. 20, 2011 /PRNewswire/ -- SourceLink, a premier multichannel marketing services provider, expands its Social Media team to continue growing their online footprint. As part of a global product line expansion initiative, SourceLink adds to their staff and places additional resources on marketing efforts online.
Beginning in September, Matthew Haskell will join the SourceLink Marketing team as Social Media Marketing Manager. Haskell's role will include expanding SourceLink's social media strategy while ensuring its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture.
SourceLink has spent much of 2011 creating new online and social media channels to support very strong traditional and data-driven communication solutions. They continue to hire staff and dedicate resources to increase expertise in these marketing channels, while positioning SourceLink as industry leaders in the direct marketing and transactional document space.
"Social media is a vibrant channel that allows businesses a direct line of two-way communication with their customers," says Pat O'Brien, Chief Marketing Officer. "By adding a social media expert to our team, we have committed ourselves to this evolving market and see the importance of keeping our clients one step ahead of their competition."
SourceLink has recently launched a new web site, a greatly expanded blog presence, and also created a company YouTube channel. Social media is now a part of the everyday culture in the company. All of these expanded communication tools have been well received both internally and externally. SourceLink has also developed social media tools that allow their clients to link conventional mail with online social networks, resulting in expanded reach, higher response rates, and 100% tracking of response paths.
SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink's analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in six U.S. locations. For more information, visit www.sourcelink.com.
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