SourceLink Launches Innovative Mobile App for Mail Tracking on Apple® Platforms with Weather Doppler Radar

CHICAGO, April 25, 2012 /PRNewswire/ -- SourceLink, a top 5 largest privately held CRM/Direct Marketing Agency and top 3 GPO Supplier, announced today the launch of a mobile app that works in conjunction with their proprietary mail tracking tool, MultiTrac™. The app, which was developed in January for the Android platform, is now being released in the Apple App Store for use with both the iPhone and iPad. The app is downloadable and free for all MultiTrac™ users.

SourceLink has positioned themselves as leaders in developing the first mobile app of its kind for the tracking of letter and flat mail. More than a mail tracking tool, MultiTrac™ is a powerful marketing solution that allows clients complete visibility into their inbound and outbound mail delivery performance. MultiTrac™ helps clients more effectively manage call center staffing, inbound cash receipts, campaign performance and predictive response modeling. It provides a direct, real-time relationship between the mailer and the USPS® to quickly resolve any potential delivery issues. With the new mobile app on the Apple and Android platforms, all of this information is readily available and easy to access.

"We are excited to extend these latest mobile offerings to our clients through our new iPad and iPhone app," says Jim Wisnionski, Chief Information Officer for SourceLink. "The simplicity of the enhanced reporting functions and real-time weather Doppler Radar reaches far beyond anything the market has seen before. Having this important data at your finger tips to manage staffing, cash flow and campaign responses is more critical now than ever before."

"Mobile technology continues to grow at an incredible pace. Marketing professionals cannot afford to wait for vital information related to their campaigns," says Dan Browne, Product Manager for MultiTrac™. "This mobile application provides our clients with the necessary tools to coordinate their multi-channel efforts while enhancing their ability to streamline the customer service process through remittance and mail tracking."

About SourceLink

SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink's analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in six U.S. locations. For more information, visit www.sourcelink.com.

Contact:
Cathy Crone
SourceLink, LLC
864-678-2150 – [email protected]

SOURCE SourceLink