SourceLink Partners with the Professional Services Group of New Jersey

CHICAGO, Jan. 11, 2012 /PRNewswire/ -- SourceLink, a top 3 GPO Supplier and one of the top 5 largest privately held CRM/Direct Marketing Agencies, will be working with Professional Services Group, a subsidiary of the New Jersey Credit Union League (NJCUL), to help New Jersey's credit unions attract new members through its propriety Account Generator System (AGS).

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SourceLink was recently named a Preferred Vendor of Professional Services Group (PSG). The mission of PSG is to provide New Jersey credit unions with quality products and services in an economical and efficient manner.  PSG aims to be an innovative solutions provider to New Jersey's more than 200 credit unions.

"New Jersey's credit unions are greatly positioned to gain significant market share.  We have had tremendous success with credit unions and AGS. The solution currently drives the new membership marketing & acquisition efforts for numerous credit unions across the nation," says Evan Childs, Director of Business Development for SourceLink. "We are pleased to be partnering with PSG to make our AGS solution available to New Jersey's credit unions."

NJCUL President/CEO Paul Gentile said the timing of this new relationship is exciting. "Credit unions have to capitalize on the current market opportunity to bring more consumers into credit unions. We think SourceLink can help credit unions better target new members and better penetrate existing members with products," said Gentile.

About SourceLink

SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions.  SourceLink's analytic and communication solutions improve marketing ROI through greater relevance and increased response.  On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization.  SourceLink operates in six U.S. locations. For more information, visit www.sourcelink.com.

Contact:
Cathy Crone
SourceLink, LLC
864-678-2150 – [email protected]

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