CHICAGO, March 12, 2012 /PRNewswire/ -- SourceLink, a top 5 largest privately held CRM/Direct Marketing Agency and top 3 GPO Supplier, announces the promotion of Jim Wisnionski to President of SourceLink Ohio. Karen Clear will remain in the role of Vice President of Client Advocacy and Mike Dolan will continue to lead operations as COO. Wisnionski has been with SourceLink for five years, of which he has led technology teams, facilitated the development of a companywide ERP system, assisted with marketing database operations in Los Angeles, CA, led the development of SourceLink's online interactive tools and patented the MultiTrac™ mail tracking solution. Jim most recently led a very talented team for SourceLink's Database Marketing operation, which saw record results in 2011.
Wisnionski has nearly 20 years of experience in process improvement, leadership empowerment, and infrastructure and applications development. He is known for generating high-yield margin growth and technology-based strategies. He offers a unique program, project and people management skill set, combining strategic business services solutions development with proven talents in generating automation road maps, seamless change management, and enterprise-wide computing.
"Jim is the ideal person to lead our Ohio operation, which is seeing double digit revenue growth. He brings a strong technology background, experience in developing and deploying data-driven online and offline marketing tools combined with deep process engineering, associate development and operational leadership. Jim is very client focused, a strategic thinker and results driven," says Don McKenzie, SourceLink CEO. "Jim will lead the Ohio Team as we continue to invest and expand our TDO, online workflow tools and high-speed digital printing solutions."
"I am privileged to have the opportunity to work with such an exceptional team at SourceLink Ohio," Wisnionski adds. "There is tremendous knowledge and a deep intellectual property base here that I am excited to be a part of. Our goal will be to leverage our experience to drive innovation and bring transactional documents and multichannel digital communications to new levels. I look forward to working with the entire SourceLink Ohio organization to continue to grow the business while providing our clients with the highest quality of service."
SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink's analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in six U.S. locations. For more information, visit www.sourcelink.com.