SOURCING at MAGIC Continues Steady Growth With Largest & Most Comprehensive Show to Date

LOS ANGELES, Jan. 18, 2012 /PRNewswire/ -- SOURCING at MAGIC, the largest and most comprehensive sourcing event reflecting the fashion supply chain, is back this February with its largest and most comprehensive Spring show to date.  At the forefront of this year's show is a compelling new educational series with seminars addressing the industry's most relevant topics.  With double-digit increases in number of exhibitors and square footage, SOURCING at MAGIC will offer new resources from nearly 40 countries with new growth from Colombia, Peru, Korea, Bangladesh, India and Southeast Asia. 

SOURCING at MAGIC will continue to focus on topical subjects including: duty-free alternatives for sourcing of products with representation from the Americas; important solutions such as 'Speed To Market' and navigating the changing landscape of manufacturing in China with more than 500 new resources from China represented.   Not to be missed is the in-depth seminar titled, "China, The Dragon In Transition" highlighting sourcing from and selling to the world's apparel giant on Monday, February 13 at 3:30 p.m. with a cocktail reception immediately following the seminar.  LVCC, South Hall, Upper Level, Rm S229

Addressing the issue of improving economy, SOURCING at MAGIC offers an educational series targeted to CEOs and Senior Level Sourcing Executives with key sessions including:

• Globalizing Your Brand, Selling Overseas in Today's World - hosted by AAFA with panelist such as Rick Darling, President of Li & Fung, USA.  Exclusive insights and strategies for managing risk while achieving growth via international expansion, joint ventures, licensing deals, mergers and acquisitions, and the launching of retail stores and distribution outlets. (Sunday, February 12th, 3:00 .pm., LVCC, South Hall, Upper Level, Rm. S229)
• Sourcing's New Issues, Fast Fashion Without Compromise – with keynote speaker James Schwartz, President & CEO of MAST GLOBAL FASHION. In depth dialogue addressing 2012's new challenges for sourcing executives: proven strategies for handling the uncertainty facing brands, retailers, and manufacturers, while preparing a business's global value chain for the future.(10:30 a.m., February 13th, LVCC, South Hall, Upper Level, Rm. #S229.)
• The Future:  Fashion On The Cusp of a New Era - with keynote speaker, George Feldenkreis, CEO, Perry Ellis International.  Industry leader reflects on the future of fashion and the effect of key factors, including an understanding of the new global marketplace, the impact of the Internet and social media on the consumer, and sourcing strategies of the coming decade. (Tuesday, February 14th, 11:30 a.m., MBCC – Rm. Breakers L.)
• FTA Updates & Trade Negotiations:  What companies need to know and how to stay involved' with Levi Strauss & Co, Alston & Bird, and KOTRA Los Angeles as panelist.  With the recent passage of the three new trade agreements, this will be an in depth discussion to bring sourcing executives up to date on the latest information on how these agreements are being implemented. (12:00 p.m., Tuesday, February 14th, LVCC, South Hall Upper Level, Rm. #S229)

With a productive four-day format beginning a day before MAGIC, the show continues to grow in terms of both attendees and exhibitors. Fueling this evolution, in part, are new initiatives – including a further-enhanced fabric and trim area and footwear contract manufacturing category, as well as the continued focus of Design Elements and Premier China. Design Elements is a curated environment uniting a global group of original design manufacturers delivering high-quality production and design capabilities combined with low minimums while Premier China showcases top level manufacturers from China that are currently working with large U.S. based brands and retailers.

By bringing the world to the world of fashion, SOURCING at MAGIC provides resources and opportunity unparalleled in international scope—from fiber to finished product.

About SOURCING at MAGIC
SOURCING at MAGIC is North America's largest, most comprehensive sourcing event, reflecting the fashion supply chain at its most complete. Offering unmatched access to over 40 countries representing the world's most important markets, SOURCING at MAGIC showcases more than 800 apparel, accessories and footwear resources, conveniently merchandised by country and category: contract and original design manufacturers; fabric, trim and component suppliers; and service and technology providers.

About MAGIC
Every August and February, the fashion industry converges in Las Vegas for the most influential event in the business – MAGIC. As an incubator of fashion, MAGIC is where new trends surface and develop into what will be seen on the consumer. The show's goal is to connect and inspire the fashion community. The February 2012 MAGIC will run from February 13 – 15, 2012 with SOURCING at MAGIC opening at 12:00pm on Sunday, February 12th. For up-to-date exhibitor listings, seminar scheduling, travel support and registration information please visit www.magiconline.com.

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