South African Airways Awards Discover the World Marketing Cyprus Representation

Apr 24, 2012, 09:15 ET from Discover the World Marketing

SCOTTSDALE, Ariz., April 24, 2012 /PRNewswire/ -- South African Airways awarded the sales and marketing development in the promising and growing market of Cyprus to Discover the World Marketing as part of an extension of its existing contract in Greece, effective May 1, 2012.


"We extended our Discover representation to Cyprus because it enjoys financial and business relations with South Africa, thanks to its historic Cypriot community residing in South Africa for many years," said Dagmar Biemueller, South African Airways head of marketing Europe.  "Since Discover has been working with us in Greece for some time, we realized this new contract in Cyprus would be a winning partnership for both of us."

According to Jenny Adams, CEO for Discover the World Marketing, "We are pleased South African Airways has expanded its association with us.  There are some great opportunities to generate more revenue and brand awareness for them with Cyprus being the major maritime base for Cypriot owned shipping companies and its global crew traffic.  Even the major off-shore gas discoveries will generate new business for South African Airways."

For more information about Discover the World Marketing, visit, or call (480) 707-5566 or +44 207 107 2303.

About Discover the World Marketing
Discover the World Marketing has earned a reputation as a leader in global travel distribution and its success in developing a worldwide network of 85 offices in more than 60 countries capable of exceptional representation performance is unmatched. With a portfolio of 71 clients utilizing its sales, marketing and business process outsourcing services, Discover the World Marketing remains a dominant innovator for the travel industry.

About South African Airways
With more than 75 years flying experience, South African Airways (SAA) vision remains one of service excellence, offering the best way to visit and see Africa.  Its compact route network enables passengers to fly swiftly from Europe to South Africa with daily nonstop flights from Frankfurt, London and Munich to Johannesburg and from London to Cape Town. Within South Africa, SAA offers numerous flights between cities including 20 flights per day from Johannesburg to Cape Town and 15 flights per day from Johannesburg to Durban. Even small airports like Nelspruit at the Kruger National Park are easy to reach from Johannesburg. For more information visit

SOURCE Discover the World Marketing