South African Airways Launches "Go See Southern Africa" Campaign in North America Market

Campaign Focuses on the Great Experiences and Great Value Offered For Travel Throughout Southern Africa in 2015

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Jan 06, 2015, 04:30 ET

FORT LAUDERDALE, Fla., Jan. 6, 2015 /PRNewswire/ -- South African Airways (SAA), South Africa's national flagship airline and the continent's most awarded carrier, has launched the "Go See Southern Africa" campaign for both the travel trade and consumers in North America. "Go See Southern Africa" is a collaborative campaign with participation from leading tour operators, destination tourism organizations, hotels and safari lodges to generate increased awareness on travel to Southern Africa.

Southern Africa has been affected in recent months by misinformation concerning travel to the entire continent, which has created a hesitation for future travel planning. As the predominant airline from the U.S. to Southern Africa, SAA has taken a leading role in developing the "Go See Southern Africa" campaign to emphasize the great experiences and the great value that abounds for travel throughout the region. In conjunction with the campaign, numerous SAA tour operators and travel service providers are promoting very affordable packages and unique value-added offers to South Africa, Botswana, Zimbabwe, Zambia and other destinations in the region.

"Now is a great time to explore Southern Africa with the extremely favorable exchange rate for the U.S. Dollar and the very affordable offers that are being promoted by SAA and our participating tourism partners in North America," said Marc Cavaliere, Executive Vice President for South African Airways in North America. "We invite travelers to experience the award-winning service of SAA and the wonderful travel adventures that await them in Southern Africa."

The "Go See Southern Africa" campaign will be featured during 2015 with various offers by SAA and the participating travel partners being promoted throughout the year. For a list of participating tour operators that are offering special air-inclusive packages to Southern Africa, visit: www.flysaa.com/cms/US/GoSeeSouthernAfrica.html. The campaign will also be prominently featured in SAA's advertising, marketing promotional programs and social media in 2015. Consumers and travel agents will be encouraged to follow the campaign through SAA's social media channels using the hashtag: #GOSEESOUTHERNAFRICA

South African Airways offers the most flights from the U.S. to South Africa with daily nonstop service from New York-JFK Airport and daily direct service from Washington, DC-Dulles Airport to Johannesburg. From our Johannesburg hub, SAA and our regional airline partners offers convenient flights to over 55 business and leisure destinations throughout the African continent. In 2014, SAA celebrated its 80^th anniversary of service and also accepted the Skytrax World Airline Awards for, "Best Airline Africa" for the 12^th consecutive year and "Best Airline Staff Service Africa" for the third year.

About South African Airways
South African Airways (SAA), Africa's most awarded airline, operates to 40 destinations worldwide, including daily nonstop flights from New York, and daily direct flights from Washington, DC (via Dakar) to Johannesburg. In its domestic market SAA has an extensive schedule operating 660 flights in total per week between Johannesburg – Cape Town, Durban, East London and Port Elizabeth, from its Johannesburg hub, as well as code-shared flights between Lanseria – Cape Town and Durban. SAA offers more frequencies than any other airline in South Africa. Regionally, SAA offers 26 destinations across the African continent including Abidjan, Accra, Blantyre, Brazzaville, Cotonou, Dakar, Dar es Salaam, Douala, Entebbe, Harare, Kinshasa, Lagos, Libreville, Lilongwe, Livingstone, Luanda, Lusaka, Maputo, Mauritius, Nairobi, Ndola, Pointe Noire, Victoria Falls and Windhoek. SAA's international network creates links to all major continents from South Africa through 11 direct routes and code shares, with daily flights from Johannesburg to London (Heathrow), Frankfurt, Munich, Mumbai, Perth, Hong Kong, Beijing, New York, Washington and Sao Paulo. SAA has codes share agreements with 27 other airlines across the markets it serves, including code share partnerships with United, Air Canada and JetBlue in North America, which offer convenient connections from more than 30 cities to SAA's flights. SAA is a Star Alliance member which offers more than 18,500 daily flights to 1,316 airports in 192 countries. SAA is the winner of the Skytrax 'Best Airline in Africa' Award in the regional category for twelve consecutive years and "Best Airline Staff Service in Africa" for the third time. Mango and SAA hold the number one and number two successive spots as South Africa's most on-time airlines.