South Africa's Flourishing Online Retail Industry 2021: Major Retail Chains Rapidly Expanding through New Brand Launches and Acquisitions

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Dec 13, 2021, 14:15 ET

DUBLIN, Dec. 13, 2021 /PRNewswire/ -- The "The Online Retail Industry in South Africa 2021" report has been added to ResearchAndMarkets.com's offering.

The South African online retail industry was one of the few winners in 2020, which digital economy commentators believe was a "tipping point" for online retailing's penetration of the retail market.

While online retail is growing rapidly in South Africa, it remains small in revenue terms relative to sales at retail stores. Internationally, seven of the top ten largest listed companies globally are digital platform providers and they are occupying an increasingly important place in the global economy.

Pandemic Boost

Online sales rocketed in 2020 as South Africans took to online ordering to avoid leaving their homes, and there was a sharp increase in demand for grocery deliveries. Besides the purchase of airtime and data, the most popular products bought online were clothing and groceries.

Major retail chains rapidly expanded their online services by launching new brands and through acquisition. Logistics, warehousing and delivery have become increasingly critical, while independent retailers are concerned about the huge investment required in technology and distribution capability.

Innovation

Online retailing, particularly in South Africa, is a relatively new and developing industry, which means it is characterised by high levels of innovation and change. Recent acquisitions of small startup online retailers and tech providers such as Pick n Pay's purchase of Bottles and Imperial's purchase of Parcelninja show that much of this innovation can take place in the margins and large retail ecommerce businesses are on the lookout for disruptive developments. Technological innovation centres around user experience and order fulfilment .

Report Coverage

This report examines the latest trends in South Africa's flourishing online retail industry, giving particular focus to large online-only companies such as Takealot, growth in online trade among South Africa's national retailers and key issues for smaller retailers entering online trade. It includes comprehensive information on the state of the industry, growth, innovation and the performance of the major players.

There are profiles of 41 companies including global players such as Amazon and Alibaba, the major local companies including Takealot (Takealot, Superbalist and Mr D Food) and Massmart, and retailers that are significantly increasing online sales such as Shoprite, Pick n Pay and Woolworths.

Key Topics Covered:

1. INTRODUCTION

2. DESCRIPTION OF THE INDUSTRY
2.1. Industry Value Chain
2.2. Geographic Position

3. SIZE OF THE INDUSTRY

4. STATE OF THE INDUSTRY
4.1. Local
4.2. Continental
4.3. International

5. INFLUENCING FACTORS
5.1. COVID-19
5.2. Economic Environment
5.3. Rising Input Costs
5.4. Technology, Research and Development (R&D) and Innovation
5.5. Environmental Concerns
5.6. Labour

6. COMPETITION
6.1. Barriers to Entry

7. SWOT ANALYSIS

8. OUTLOOK

9. INDUSTRY ASSOCIATIONS

Companies Mentioned

Alibaba Group Holding Ltd
Amazon.com Inc
Bidorbuy (Pty) Ltd
Bolt Services ZA (Pty) Ltd
Bubblestorm Management (Pty) Ltd
Carbonite Inc
Caught Online (Pty) Ltd
Clicks Group Ltd
Cotton On South Africa (Pty) Ltd
Dis-Chem Pharmacies Ltd
Evetech (Pty) Ltd
Fashion United SA (Pty) Ltd
Foschini Group Ltd (The)
Gumtree South Africa (Pty) Ltd
HomeChoice (Pty) Ltd
Jade E-Services South Africa (Pty) Ltd
JD Consumer Electronics and Appliances (Pty) Ltd
Loot Online (Pty) Ltd
Massmart Holdings Ltd
Mr Price Group Ltd
Munyhub Online Ticketing Services (Pty) Ltd
Naspers Ltd
NetFlorist (Pty) Ltd
OneCart (Pty) Ltd
Onedayonly Offers (Pty) Ltd
OrderIn (Pty) Ltd
Pick n Pay Stores Ltd
Quench Delivery (Pty) Ltd
Shopify Inc
ShopLi (Pty) Ltd
Shoprite Holdings Ltd
SPAR Group Ltd (The)
Spoiler Tags (Pty) Ltd
Takealot Online (RF) (Pty) Ltd
Truworths International Ltd
Uber Technologies Inc
VMS Group (Pty) Ltd
Woolworths Holdings Ltd
Wootware Computers (Pty) Ltd
Yuppiechef Online (Pty) Ltd
Zara Retail South Africa (Pty) Ltd

For more information about this report visit https://www.researchandmarkets.com/r/ii0rpd

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