South Carolina Youth Soccer and Affinity Sports Partner to Bring Technology to Soccer

Mar 01, 2016, 06:00 ET from Affinity Sports

SAN DIEGO and IRMO, S.C., March 1, 2016 /PRNewswire/ -- Affinity Sports ( and South Carolina Youth Soccer ( — two organizations dedicated to the growth of youth soccer — today announced a technology partnership.

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"Affinity Sports is focused on growing the game of soccer in the USA and we are excited to partner with South Carolina Youth Soccer to bring innovative, ground-breaking technology to their more than 25,000 youth soccer players," said Mark Skeen, CEO of Affinity Sports, a San Diego based firm which has established itself as the preeminent Online Registration Platform in the USA, serving the needs of twenty-three State Associations and more than 1.2 million players. 

"We were so blown away with what Affinity Sports offers. Their evolving, intuitive online registration and sports management software is amazing,"  said Rachel Bolick, Executive Director of South Carolina Youth Soccer. "South Carolina is behind the curve on technology. Now, with Affinity Sports, we will be able to be at the top — and offer the very best to our soccer coaches and players."

"We reviewed six different companies' online registration platforms looking for the best solution for South Carolina Youth Soccer. Affinity Sports sells itself," said Bolick who admits to researching the industry for more than 2 years. "Affinity Sports is more efficient than the others, very user-friendly and flexible."

"All the other online registration platforms wanted to know what our problems were. Affinity Sports wanted to know where we want to go in the future. They have a solution to our problems today and can help us meet our goals for tomorrow," said Bolick. "South Carolina Youth Soccer is a nonprofit, 501(c)(3) organization and Affinity Sports meets our needs for advanced technology, and Affinity provides it at an affordable price."

"Life is so unpredictable. If you think about everything we do every day — you realize we are constantly using our cell phones. Affinity Sports understands that — if for any reason the youth soccer player cards go missing — there is always somebody with a cell phone on the field. With Apple Pay or PayPal, for example, we prove who we are on our phones all the time. Why shouldn't we be able to use our phones to make sure youth soccer games are played and not forfeited because the paper player cards are missing?"

"Instead of the old-school three ring binder with privacy documents falling out all over the place as a soccer team manager walks across the soccer field, Affinity Sports keeps all our private player and coach information securely protected," said Bolick.

The multifaceted relationship will offer youth soccer clubs, leagues, coaches, players and their families greater value and state of the art technology by:

  • Providing end-to-end online sports management solution with the most flexible and comprehensive online player registration software available on the market today,
  • Providing Interactive Digital Player Cards on a highly responsive mobile platform ensuring that soccer teams will no longer have to forfeit games because of missing, lost or stolen paper player cards.
  • Giving access to the Affinity Advantage member benefits which include FlipGive's easy online fundraising, NextWave's Registration Saver insurance for soccer players and events plus other sports-specific services.

"We are thrilled to welcome another US Youth Soccer State Association from Region III to our Affinity family. Rachel is a forward thinking Executive Director who is looking for ways to make growing the game and make life easier for her members. We can't wait to bring our technology and help eliminate paper in South Carolina," said Shannon Stewart, Affinity Sports VP of Customer Success.

"Bolick recognizes the need to work with next-generation solutions which will deliver better performance, greater security and ease of use on any mobile or desktop environment," said Skeen.

In today's competitive world, the success of a sports organization — and their ability to help grow the game of soccer — can depend upon the strength of a backend office driven by easy-to-use, smart solutions. The partnership provides unparalleled support to Affinity Sport's market leading data platform technologies.

"Affinity Sports wants to help the thousands of administrators — as well as the millions of people who volunteer to make youth soccer programs possible — enjoy more time for the sport they love. No one wants to be buried in paper work, just like kids don't show up to a soccer game to be turned away because the match was forfeited because player cards were lost or stolen.  We want to bring technology to youth soccer and making it usable on the fields across America," said Skeen. "We wanted to do more than just offer the most flexible and responsive online registration solution — and we have."

About Affinity Sports
Affinity Sports is the nation's largest and most successful integrated software solutions provider to state youth and adult soccer associations. Providing the industry leading market advantages and comprehensive business solutions, Affinity Sports helps more than 1.2 million players, including 16 U.S. Youth Soccer State Associations, 7 US Adult Soccer State Associations, 250,000 administrators, 4,500 leagues and clubs take advantage of powerful software. In January 2016, Affinity Sports led the industry in bringing technology to American soccer fields with the launch of interactive Digital Playing Cards easily accessed on all mobile devices. Launched in 2002, Affinity Sports was established to develop an enterprise class, secure digital platform for the nonprofit sports association market. Affinity Sports has invested over $10M in continuous, customer-driven innovation.

Affinity Sports' Affinity Advantage program offers best of breed member benefits and services, taking the next step to help grow the game of soccer.

For more information, photos and interviews please contact:
Andrea Garcia
Affinity Advantage Communications Manager
Direct: 619.207.2603 | Email:


SOURCE Affinity Sports