South Florida Sees Growth of Vehicle Subscription Services as AmeriDrive Launches Program Through Partnership with Flexdrive
AmeriDrive to leverage Flexdrive because of its technology that enables dealers to quickly see car subscription program profitability, provide consumers with alternative to buying and leasing cars
ATLANTA, June 27, 2018 /PRNewswire/ -- Flexdrive, a car subscription technology and services company that enables dealers and fleet owners to offer on-demand car subscriptions to consumers via mobile devices, today announced that Florida Fine Cars will launch AmeriDrive to provide car subscriptions to consumers across South Florida. One of the longest-running car subscription companies, Flexdrive is a joint venture of Cox Automotive and ARI, a fleet management company.
AmeriDrive will leverage the Flexdrive technology and consumer marketplace to launch the car subscription program across Florida Fine Cars' four locations in Hollywood, Margate, Miami and West Palm Beach. The dealership partnered with Flexdrive because of the company's technology platform that enables dealers to manage all aspects of car subscription from fleet management down to individual transactions with consumers. Additionally, Flexdrive's proprietary algorithms provide powerful data analytics that ensure participating dealerships maximize the economic profitability of their subscription program.
"Buying a car should be simple, but it is instead often seen as stressful and a hassle," said Ramin Farahmand, co-owner of Florida Fine Cars, the parent company of AmeriDrive. "People need an alternative that puts their minds at ease and gives them options. Car subscription fits that need and Flexdrive was the clear partner to help our business continue to evolve and grow, while also reaching existing customers and new consumers in a different, compelling way."
AmeriDrive will offer a mix of makes, models and price points through the Flexdrive marketplace to reach consumers across a wide spectrum that spans the concept of those needing a car for day-to-day life to those wanting a car as part of a lifestyle experience.
"Florida Fine Cars is a progressive dealership and constantly thinking about how best to evolve to meet consumer demand, while also moving toward mobility and the future of the automotive industry. The launch of AmeriDrive points straight to the forward-thinking that's core to their business," said Jose Puente, CEO of Flexdrive. "A car subscription program is truly an ah-hah moment for dealerships when you consider its advantages: recurring monthly revenue, enhanced CSI scores and customer retention as well as more options for consumers with changing needs."
Florida Fine Cars, the recipient of DealerRater's 2018 Consumer Satisfaction Award for three years running, is an independent, used car dealership with four locations across South Florida. For consumers interested, they simply download the Flexdrive app to their phone, apply for membership, view the cars and locations available in South Florida through Florida Fine Cars and pick up the car, or visit www.MyAmeriDrive.com to learn more.
About Flexdrive
A joint venture between market-leader Cox Automotive and ARI, a global fleet management company, Flexdrive launched in 2014 with a mission of creating an alternative to traditional car buying and leasing. The company's technology platform and services enable fleet owners and car dealerships to offer inventory for subscription to consumers in their market. Data provided through the platform gives car subscription operators the insights needed to run and maintain a financially profitable and successful subscription program. Flexdrive also offers a consumer marketplace to dealers where consumers can subscribe to a car directly from their mobile phone, taking the friction out of the car buying process. Visit www.flexdrive.com to learn more or download the app.
SOURCE Cox Automotive
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