LOS ANGELES, July 27, 2015 /PRNewswire/ -- For an unprecedented fifth time in six years, Walton Isaacson (WI), an independently held, minority owned, full-service advertising and marketing agency, has been named Supplier of the Year by the Southern California Minority Business Development Council.
The Supplier of The Year (SOTY) program was introduced by the National Minority Supplier Development Council in 1981 as a valid method to measure the success of circulating corporate dollars into the minority business community. It's considered the most prestigious award majority corporations can bestow upon their Minority Business Enterprises (MBE) partners.
"It's a great honor for our agency to receive this award and we're extremely proud of being able to give back to the community and help other MBEs to grow and prosper," said Walton Isaacson co-founder and partner Aaron Walton. "Congratulations to our entire Lexus team and much appreciation for their tireless efforts to bring innovation, passion and commitment to everything they do to support the Lexus brand, and to represent the agency in a way that we can all stand proud."
The agency was nominated by Toyota Motor Sales USA, Inc., which oversees domestic sales, marketing and distribution of the Lexus brand. WI is agency of record for Lexus adverting and marketing to the brand's Black, Hispanic and LGBT consumer segments and also works with a diverse supplier base of MBEs on behalf of the client.
"We are lucky and proud to have Walton Isaacson as a supplier partner," said Brian Smith, Vice President, Marketing, Lexus. "Winning Supplier of the Year for the fifth time in six years clearly establishes Walton Isaacson as a business leader and a powerful force within the creative community. The competition was formidable, and being nominated alone was quite an achievement as only 3% of nearly 1,500 SCMSDC-certified MBEs attained that goal. Well done, team WI, and we all look forward to many more years of this award winning partnership."
Noted Virginia Gomez, CEO and president, Southern California Minority Business Development Council (http://www.scmsdc.org), "Walton-Isaacson embodies the best of what MBEs offer---creativity, innovation and client solutions. Walton Isaacson's contribution to the economic development of our community in creating jobs and the agency's pay-forward philosophy inspires us all."
About Walton Isaacson
Founded in 2005 by marketing innovators Aaron Walton, Cory Isaacson and partner Earvin "Magic" Johnson, Walton Isaacson (WI) provides strategic and creative solutions to some of the world's largest and most aggressive brand marketers. This innovative agency model marries award-winning, full-service advertising, digital and social capabilities across multiple disciplines, providing value and efficiency to partners. WI's marketing specializations include Sports, Lifestyle, Entertainment, Experiential and Branded Content, as well as cultural expertise across General Market, Black, Hispanic and LGBT consumer segments. Headquartered in Chicago and Los Angeles, with additional offices in New York, Miami and Tokyo, for more information on Walton Isaacson, please visit www.waltonisaacson.com.
SOURCE Walton Isaacson