Southern California's Legendary Hip Hop, R&B Radio Station 93.5 KDAY-FM Launches New Digital Strategy
New Smart Phone App, Desktop and Tablet Live-Streaming coupled with a Full Suite of Digital Services Engages Listeners and Activates Clients with a Cutting Edge Powerful Local and National Real-Time Platform
LOS ANGELES, Nov. 20, 2014 /PRNewswire/ -- KDAY 93.5 FM, SoCal's original hip-hop and R&B radio station and the leading media brand under Meruelo Media, Southern California's leading minority-owned media group, today announced its digital radio media platform with a suite of services designed to extend the legendary brand's reach worldwide in real-time via livestreaming, mobile, social and more.
KDAY's digital radio platform includes products and services that amplify traditional 'listener tools' with real-time engagement via a social strategy anchored in rich media with interactive banner displays, page takeovers, audio/video pre-roll, exclusive special content sections and pop-culture prize polls. The suite of digital services, are supported through mobile, social, online and KDAY's livestreaming app, now just a click away and available for download to Android and iOS users seeking 24/7 KDAY access while on-the-go.
"This digital grand strategy unites our legendary music together with KDAY Nation listeners anytime, anyplace and anywhere across the world," said Otto Padron, Meruelo Media President "Listeners pick the time, place and the duration of their tune-in or brand interaction, giving them all the options to do so – on their own terms; whether its via our livestreaming app, mobile, on Facebook, Twitter or Instagram, we're there for them around the clock on broadcast radio, digital, mobile, and social platforms.
KDAY livestreaming features exclusive content including artist bios, photo albums, and a playlist of back-in-the-day songs that listeners can 'favorite', buy, share and post in real time – a feature added for dedicated listeners looking for the artist's name and title track of recently played songs. Listeners also have an option to create a profile to save their favorites and receive the latest released features. The KDAY player can be shared on Facebook, Twitter or Google+.
"In today's media landscape, local gives access to global, and we're bringing the sound of SoCal's original hip-hop and R&B radio worldwide," added Otto Padron, "We're building on the strengths of traditional, commercial radio and marrying it with the digital radio expectations of our listeners today; not only will KDAY's strong local ties here in SoCal extend online globally with our digital assets but our advertisers will benefit from the many advertiser-supported engagement tools, social media sponsorship opportunities, livestreaming spots and more."
Next month, listeners and online visitors will enjoy KDAY's newly refreshed website. For a complete schedule of KDAY programming, upcoming events, live event promotions and ticket giveaways, visit www.935kday.com.
About 93.5 KDAY
KDAY is the iconic Los Angeles radio station with roots as far back as the early 80's when it was the first station in the world to ever play commercial hip-hop. KDAY helped transform N.W.A. from an unknown group to one of the most prolific hip-hop groups ever, and it helped launch the careers of many mainstream artists such as Dr. Dre, Ice Cube, Ice T, LL Cool J, and Queen Latifah. KDAY reflects and appeals to the diversity of the Southern California market with its unique and unmistakable West Coast sound.
About Meruelo Media
Meruelo Media (MM) is the media division of The Meruelo Group. MM currently operates two Southern California Legendary media platforms; the classic hip-hop and R&B radio station, 93.5 KDAY and one of Los Angeles' oldest Hispanic TV stations, KWHY-TV Canal 22, which is currently the flagship of MundoFOX Television Network. MM also owns the first and only US Hispanic Super Station, Super LA, airing on its KWHY-TV second digital stream and reaching over 6 Million Homes over various multiple video delivery providers. MM also operates television stations in Houston and Santa Barbara. The Meruelo Group is a minority owned, privately-held management company serving a diversified portfolio of affiliated entities with interests in banking and financial services; food services, manufacturing, distribution and restaurant operations; construction and engineering; hospitality and gaming; real estate management; media, public and private equity investing. For more information please visit www.meruelogroup.com
Media Contact: Rebekah Salgado (562) 228-8191
Ad Sales: Derek Beesmeyer (323) 337-1628
SOURCE Meruelo Group / Meruelo Media
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