Southern Comfort Launches Bold Black Cherry

LOUISVILLE, Ky., May 24, 2012 /PRNewswire/ -- Southern Comfort announces the launch of Southern Comfort Bold Black Cherry, a mixture of Southern Comfort with whiskey and cherry flavors. The new product is set to hit shelves nationally in June 2012. 

(Photo:  http://photos.prnewswire.com/prnh/20120524/CL13415 )

Southern Comfort was created by New Orleans bartender, Martin Wilkes (M.W.) Heron in 1874. After experimenting with a variety of fruits, spices and other spirits, Heron struck on the perfect combination creating a one-of-a-kind blend of whiskey, fruit, and spice flavors. The new Bold Black Cherry product carries on Southern Comfort's heritage as the leader in the flavored spirit category. The combination of dark fruits with Southern Comfort is perfectly served with cola to enhance the rich, complex flavor.

"The launch of Southern Comfort Bold Black Cherry continues the brand's innovation with new flavors which began with Southern Comfort Lime in 2010 and continued with Southern Comfort Fiery Pepper last fall," said Mark Bacon, VP, Managing Director, Southern Comfort. "We feel Bold Black Cherry will recruit new consumers into the Southern Comfort franchise who enjoy a distinctive flavor profile in their cocktails."

Infused with natural cherry to deliver an authentic taste that's smooth and invigorating, Southern Comfort Bold Black Cherry has been designed to appeal to a broad age range and meet consumer demand for great tasting flavors that are unique. The brand is confident the new expression will continue to increase relevancy amongst younger drinkers, offering a bolder drink that's ideal for high energy occasions.

Southern Comfort will launch an advertising campaign this summer consisting of a six-week national television buy which will support the new product release and include commercials on ESPN, TBS, FX and Comedy Central among others.

Southern Comfort Bold Black Cherry will be available across the United States as well as the United Kingdom and Ireland. Each bottle will be presented at 70 proof with a suggested retail price of $16.99 for a 750ml bottle.

SoCo Bold Black Cherry & Cola
2 oz. Southern Comfort Bold Black Cherry
4 oz. Cola
Lemon Wedge
Fill a glass with cubed ice. Pour in Southern Comfort Bold Black Cherry. Add Cola and garnish with lemon wedge.

About Southern Comfort
Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was created in New Orleans by bartender M.W. Heron in 1874. Today, it is enjoyed by friends in over 100 countries around the world and continues to grow as an icon brand.  Please visit us at SouthernComfort.com and facebook.com/southerncomfort. 

Please Drink Responsibly.
Spirit Specialty, 15-50% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2012

For more than 140 years, Brown-Forman Corporation (NYSE: BF-B) has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel's & Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve. Brown-Forman's brands are supported by nearly 3,900 employees and sold in approximately 135 countries worldwide. For more information about the company, please visit http://www.brown-forman.com/.

SOURCE Brown-Forman