Southern Comfort Marketing Campaign Extends "Whatever's Comfortable" Attitude

New television spot hits airwaves in United States on June 10

Jun 10, 2013, 11:36 ET from Southern Comfort

LOUISVILLE, Ky., June 10, 2013 /PRNewswire/ -- Southern Comfort launches the next chapter of the "Whatever's Comfortable" campaign with a new television spot entitled "Shampoo" hitting airwaves June 10.

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A link to the video can be found here:

The new spot boldly embodies the "Whatever's Comfortable" attitude and is a continuation of the campaign launched in August, 2012 with the award winning "Beach," which featured a majestic man owning his self comfortableness as he casually walks down the beach.

"We want to champion consumers to 'be their awesome selves' and that attitude comes out through this work," said Mark Bacon, SVP, Managing Director, Southern Comfort. "We're comfortable being Southern Comfort and we want our consumers to embody that same attitude about themselves."

The integrated marketing campaign was created by Wieden+Kennedy New York. It includes national television, digital activation, outdoor placements as well as on and off premise account activation.

Additional television spots in the campaign focused on the Southern Comfort Lime and Southern Comfort Bold Black Cherry flavored products will be introduced later this summer.

About Southern Comfort

Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was created in New Orleans by bartender M.W. Heron in 1874. Today, it is enjoyed by friends in over 100 countries around the world and continues to grow as an icon brand.  Please visit us at and

About Wieden+Kennedy

Wieden+Kennedy, founded in Portland, Oregon, in 1982, is an independent, privately held international advertising agency with offices in Amsterdam, Delhi, London, New York City, Portland, Sao Paulo, Shanghai and Tokyo. A full-service, creatively led communications company, Wieden+Kennedy has helped build some of the strongest global brands, including Coca-Cola, Chrysler, Delta Air Lines, Electronic Arts, ESPN, Heineken, Honda, Kraft, Levi's, Nike, and Procter & Gamble.

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Spirit Specialty, 15-50% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2013

SOURCE Southern Comfort