Southern Comfort® Releases New Holiday Gingerbread Spice

LOUISVILLE, Ky., Oct. 1, 2014 /PRNewswire/ -- Nothing makes it feel more like the holidays than warm gingerbread and a hint of spice. Southern Comfort knows the feeling – and they've bottled it just in time for the holidays. To celebrate the season, Southern Comfort introduces Gingerbread Spice – a zesty and smooth combination of warm gingerbread flavors, creamy vanilla and subtle notes of Southern Comfort. Upon first sip, tasters are met with an enticing mix of fresh-baked sweet rolls and brown spices, finishing with that classic Southern Comfort spice complimented by warm gingerbread and a touch of cinnamon.

With its festive holiday packaging and gift tag, Gingerbread Spice makes the perfect holiday party gift or simply a great gift to yourself. Best served warm to bring out its dynamic notes, try Gingerbread Spice by itself or mixed into your favorite holiday cocktails, like the Gingerbread House Cider – the perfect blend of Gingerbread Spice and hot cider, topped with a cinnamon stick for that extra seasonal kick. Be sure to check out more holiday-inspired recipes at SouthernComfort.com.

"Gingerbread is one of the most popular holiday flavors. You see it just about everywhere – in coffee, seasonal sweets, and now in your favorite spirit," said Jennifer Powell, Southern Comfort Brand Director. "Southern Comfort's unique flavor is mixed with hints of gingerbread and cinnamon spice to create a delicious, ready to serve holiday drink that's sure to become a holiday tradition."

Southern Comfort Gingerbread Spice will be available for a suggested retail price of $11.99 nationwide, starting today through the holiday season, wherever wine and spirits are sold. Join the conversation online with #GiveComfort.

About Southern Comfort

Southern Comfort®, a fruit, spice and whiskey flavored liqueur, was created in New Orleans by bartender M.W. Heron in 1874. Today, it is enjoyed by friends in over 100 countries around the world and continues to grow as an icon brand. Please visit us at SouthernComfort.com and facebook.com/southerncomfort.

Please Drink Responsibly.

Spirit Specialty, 15% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2014

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SOURCE Brown-Forman