Southern Tide Signs a Multi-Year Agreement with OCEARCH

Apparel brand maintains authentic point-of-view with new partnership

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Feb 22, 2017, 08:34 ET

GREENVILLE, S.C., Feb. 22, 2017 /PRNewswire/ -- In a multi-year agreement, Southern Tide and OCEARCH, a non-profit marine conservation and research group, will partner to build awareness on the conservation and education of keystone marine species, such as great white and tiger sharks. Through these efforts, Southern Tide will be a proud partner for the OCEARCH team.

Southern Tide is outfitting the OCEARCH crew for their upcoming expeditions.

As the fashion industry is seeing a rise of brands and retailers actively giving back to philanthropic causes, social mindfulness is the new trend. The partnership between Southern Tide and OCEARCH embraces an organic relationship rooted in a devotion to marine life by both. In the coming years, Southern Tide and OCEARCH will strive to raise awareness of the preservation of marine life through social media integration, the creation of a short film series and cross promotional marketing efforts.

The two brands will collaborate on a co-branded capsule apparel and accessories collection to be sold online and with exclusive retail partners, while also engaging in on-ship expeditions to support OCEARCH's groundbreaking scientific research. Southern Tide will also spearhead wholesale opportunities to increase awareness for OCEARCH conservation efforts. The conscious marketing partnership is a testament to Southern Tide's nautical heritage, affirming a commitment to marine life.

"We are extremely excited to partner with Southern Tide," says OCEARCH Founding Chairman and Expedition Leader, Chris Fischer. "This is a great opportunity for our brands to come together to not only make a difference in the world of marine biology and research, but also showcase an organic marketing partnership."

Southern Tide CEO, Christopher Heyn goes on to say, "Southern Tide is thrilled to partner with OCEARCH and to support their important research. Unlike most corporate and non-profit partnerships, our connection to OCEARCH evolved organically. It is true to who we are as a brand, and our coastal roots." He also shares, "In everything we do, we strive to maintain the brand's DNA. Now more than ever, Southern Tide is looking to make its mark on the fashion and apparel world, while also making a difference in the world we live in. We could not be more pleased with this collaboration."

For more information please visit SouthernTide.com or OCEARCH.com.

SOURCE Southern Tide