S&P Global and Trua to Host Webinar on Strengthening Trust and Safety in Today's Digital Economy

Sheryl Kingstone at S&P Global and Stuart Vaeth at Trua will explore how first-party data verification and reusable digital trust credentials are transforming privacy, security and customer experience

MCLEAN, Va., May 29, 2025 /PRNewswire/ --

WHAT 

In today's digital economy where personalized experiences depend heavily on customer data, earning trust and safety are critical to long-term business success. To address these challenges, S&P Global Market Intelligence and Trua, a pioneer and leader in reusable, verified, digital trust credentials, will host a live webinar, titled "Strengthening Trust & Safety in Today's Digital Economy."

Sheryl Kingstone, head of experiences and media at S&P Global Market Intelligence, and Stuart Vaeth, senior vice president of strategic business development at Trua, will discuss the accelerating shift toward first-party data verification—information customers willingly share with consent—as a powerful way to enhance transparency, empower user control and support meaningful engagement in customer relationships.

The session will also examine the longstanding tension between customer experience (CX) teams focused on reducing friction and security/compliance teams tasked with minimizing risk, offering insights into how enterprises can better align these cross-functional priorities.

Key discussion topics will include:

• How evolving data privacy challenges and AI-driven threats are shaping enterprise approaches to protecting personally identifiable information (PII)
• Why identity verification solutions that integrate biographic, biometric and background data into a reusable, portable asset are empowering both consumers and businesses to engage with greater confidence
• How organizations can align customer experience and security objectives through innovative approaches that deliver contextual relevance and strong safeguards

By unpacking the current privacy landscape and the growing importance of transparency, this webinar will offer practical guidance for turning trust into a strategic advantage, enabling businesses to deliver more secure, personalized and customer-centric experiences.

WHO

Sheryl Kingstone, head of experiences and media at S&P Global Market Intelligence

Sheryl Kingstone leads 451 Research's coverage for Customer Experience & Commerce, which covers many aspects of how customer experience is a catalyst for digital transformation. She oversees the company's coverage of a variety of customer experience software markets spanning ad tech, marketing, sales, commerce and service.

Stuart Vaeth, senior vice president of strategic business development at Trua

Stuart Vaeth is the senior vice president of strategic business development at Trua, a pioneer in reusable, verified digital trust credentials. Vaeth joined Trua in mid-2024 after six years at Mastercard developing a global digital identity network. With over three decades of experience, he has a proven track record of driving strategic partnerships, business development and go-to-market strategy in digital identity and authentication, digital payments, and marketplace trust & safety.

WHEN & WHERE

Date: Wednesday, June 4, 2025

Time: 12 p.m. ET

To register for this free event, click here.

About Trua
Trua is a pioneer and leader in reusable, verified digital trust credentials for identity verification, user authentication, fraud detection and background screening. TruaID™, TruaScore™, and Trua-CE™, Trua's three flagship products, are the first digital verification solutions that are portable, reusable and continuously updated, allowing individuals to store and repeatedly share verified trust credentials securely across different organizations and platforms. Combining advanced encryption, novel authentication technologies, layered security and a comprehensive verification process, Trua holds several patents for its technological innovations and leverages blockchain technology to create an immutable identity record with an auditable chain of custody. Trua's technology is proven to save organizations substantial costs in operations, risk mitigation, regulatory compliance and potential litigation costs. Trusted by Fortune 500 organizations in financial services and healthcare and providers of critical infrastructure, marketplaces and digital platforms, Trua is transforming how businesses and organizations interact with individuals to verify their identity and create trust credentials. Trua is based in the greater Washington, D.C. metro area. For more information, visit https://truame.com/.

Media Contact:
Michael Tebo
Gabriel Marketing Group (For Trua)
Phone: 571-835-8775
E-mail: [email protected]

SOURCE Trua