S&P Global Market Intelligence Initiates Coverage of Trua

The new 451 Research report highlights Trua's decentralized identity solutions for digital trust, enhancing security, privacy and efficiency across industries

MCLEAN, Va., March 18, 2025 /PRNewswire/ -- Trua, a pioneer and leader in reusable, verified, digital trust credentials, announced today that 451 Research, a part of S&P Global Market Intelligence, published a new report on Trua, marking the initiation of coverage on the company's innovative approach to reusable identity verification and trust screening. The report, titled "Trua Seeks to Address the Fragmented Identity Landscape," spotlights how Trua's reusable, secure credentials boost efficiency, privacy and trust—while slashing personal data storage and dramatically reducing the risk of breaches.¹

"At Trua, we believe identity verification should be seamless, secure, and centered around the individual," said Raj Ananthanpillai, founder and CEO of Trua. "Our reusable and decentralized approach reduces the costs, risks and inefficiencies of traditional identity management while giving people control over their own digital identities. By leveraging blockchain technology, proprietary scoring algorithms and mobile wallets, we empower individuals with a trusted, reusable and verified identity profile that simplifies employment screening, financial services and other critical transactions in today's digital world."

451 Research emphasizes the growing need for solutions like Trua as businesses and consumers demand greater control over personal data while complying with increasingly complex data privacy regulations. Unlike traditional identity verification models that rely on centralized databases, Trua enables individuals to own and control their identity credentials, selectively disclosing only the necessary information on demand to third parties.

"Trua aims to establish itself as a shared interorganizational trust layer for up-to-date identity data across the full spectrum of industries and case studies," said Alex Johnston, senior research analyst at 451 Research, part of S&P Global Market Intelligence. "The startup provides first-party verification of background and screening data, which is designed to reduce downstream compliance and litigation costs for companies." ¹

Driving Adoption in Key Markets

Trua initially gained traction in employment screening, a sector where its identity verification technology has streamlined hiring processes for employers while ensuring accuracy and compliance. Now, the company is expanding into broader digital identity applications, including:

• Online Marketplaces & Gig Economy: Providing trust scores for freelancers and buyers/sellers to enhance safety and credibility.
• Financial Services & Banking: Enabling faster, more secure identity verification for loan applications, account openings, and compliance.
• Gaming & Age-Restricted Services: Offering verified identity solutions to ensure compliance with age and regulatory requirements.

Trua's technology stack includes TruaID, a decentralized identity solution, and TruaScore, a proprietary algorithm that generates trust scores based on verified credentials similar to a FICO score. Trua's verified trust credential is continuously updated to reflect current status.

Positioned for Growth in a Competitive Landscape

As part of its analysis, 451 Research acknowledges the challenges of interoperability and adoption that face decentralized identity solutions but highlights Trua's strategic positioning, multiple patents and experienced leadership team as key differentiators. The report also notes that Trua's partnerships with major industry players, including one with Thomson Reuters, are a strong advantage in driving market adoption.

Decentralized identity represents a major shift in digital trust and verification. The report concludes that with a growing emphasis on data privacy and compliance, Trua is well-positioned to expand its footprint and address the inefficiencies of traditional identity verification and screening systems.

To download the report, visit https://truame.com/sp-global-market-intelligence-initiates-coverage-of-trua/.

¹ 451 Research, part of S&P Global Market Intelligence, "Coverage Initiation: Trua seeks to address the fragmented identity landscape" January 2025

About Trua
Trua is a pioneer and leader in reusable, verified digital trust credentials for identity verification, user authentication, fraud detection and background screening. TruaID™, TruaScore™, and Trua-CE™, Trua's three flagship products, are the first digital verification solutions that are portable, reusable and continuously updated, allowing individuals to store and repeatedly share verified trust credentials securely across different organizations and platforms. Combining advanced encryption, novel authentication technologies, layered security and a comprehensive verification process, Trua holds several patents for its technological innovations and leverages blockchain technology to create an immutable identity record with an auditable chain of custody. Trua's technology is proven to save organizations substantial costs in operations, risk mitigation, regulatory compliance and potential litigation costs. Trusted by Fortune 500 organizations in financial services and healthcare and providers of critical infrastructure, marketplaces and digital platforms, Trua is transforming how businesses and organizations interact with individuals to verify their identity and create trust credentials. Trua is based in the greater Washington, D.C. metro area. For more information, visit https://truame.com/.

Media Contact:
Michael Tebo
Gabriel Marketing Group (For Trua)
Phone: 571-835-8775
E-mail: [email protected]

SOURCE Trua