DELRAY BEACH, Fla., Nov. 7, 2011 /PRNewswire/ -- RealTime Marketing Group is delighted to announce that Spady Cultural Heritage Museum has joined RealTime's exceptional clientele in the South Florida region. Spady Cultural Heritage Museum is using RealTime Marketing Group to implement a social media campaign specifically for their Spady Day Celebration.
Spady Cultural Heritage Museum is a nonprofit organization dedicated to discovering, collecting, and sharing the African-American heritage. This organization has become a destination for people seeking knowledge on Florida's early black heritage and history. Spady Cultural Heritage Museum was thrilled to host Spady Day, which was held on November 5. This day was filled with games, live music, and family fun activities such as face painting, pony riding, and a petting zoo. This event was advertised traditionally but the Cultural Heritage Museum needed to add a digital dimension to their organization. Due to this, they knew RealTime Marketing Group was the digital media boutique for their needs. Their ads were seen over 1,819,194 million times.
Spady Cultural Heritage Museum received a small grant to advertise the event outside of Palm Beach County. With a limited budget, Spady realized that social media advertising was the way to go and chose that RealTime Marketing Group to assist in this task. Prior to the event, RealTime created a custom landing page and developed social advertisements on Facebook. These social media ads had over 1.8 million impressions within their target demographic. In addition, their social engagement increased their reach by 30,400 percent. Terra Spero, Managing Partner of RealTime Marketing Group, said, "We were honored to be approached by Spady Cultural Heritage Museum to implement social media advertising for their Spady Day Celebration. Spady Cultural Museum is a staple in the community and has such a rich history in Delray Beach. We are honored to be able to give back to a community organization that focuses on the history of Delray Beach." RealTime Marketing Group is a boutique digital media agency that focuses on leveraging social media to amplify businesses' current marketing and increase revenue. Terra Spero is backed by a team of social media strategists and developers who collectively manage a social reach of 15 million users on a monthly basis.
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