Spalding Returns to Iconic Branding in New AOR Partnership with Walton Isaacson

Nov 19, 2015, 12:00 ET from Walton Isaacson

BOWLING GREEN, Ky., Nov. 19, 2015 /PRNewswire/ -- Building on its purpose to foster a genuine passion for sports, Spalding has named Walton Isaacson agency of record following a competitive pitch. Spalding, the world's leading basketball equipment provider, is looking to establish a global messaging platform that will serve as a foundation on which to build communications across multiple channels.

"Walton Isaacson separated themselves from the competition by delivering strategic thinking that was rooted in consumer insights as well as an innovative creative approach that will break through the clutter," said Kenyatta Bynoe, Senior Director of Marketing at Spalding. "We couldn't be more thrilled to collaborate with them as we continue to build equity in the Spalding brand."

The campaign, breaking in February 2016, will feature athletes of all levels ranging from everyday athletes to Damian Lillard of the Portland Trail Blazers and DeMar DeRozan of the Toronto Raptors. These believers (in both the brand and themselves) will drive conversation and share inspired stories around how Spalding products enable athletes to play their best game.

Walton Isaacson Co-founder Cory Isaacson said, "We are extremely excited to be partnering with an iconic brand like Spalding.  Spalding has celebrated winning since 1876 in a way that goes beyond flash and fans. Real winning is about the game itself, the work that goes into it and a desire to do more, to push harder and to be stronger." 

Vida Cornelious, EVP and Chief Creative Officer at Walton Isaacson, added, "Spalding's vision for building an emotional connection with athletes of all levels who want to play their best game is, like those athletes, competitive and inspiring as they tap into their desire to exceed their limits, using Spalding as their source of confidence." 

About Spalding
Spalding is the largest basketball equipment supplier in the world, and America's first baseball company. Spalding is the official basketball of the National Basketball Association (NBA) and Women's National Basketball Association (WNBA), the official backboard of the NBA and NCAA, the official baseball of the Little League World Series® and the official volleyball of the King of the Beach® Volleyball Tour. In addition to being the leading producer and marketer of basketballs, footballs, volleyballs and soccer balls, Spalding produces softballs under the Dudley® brand. The SPALDING® and DUDLEY® trademarks are owned by Russell Brands, LLC. For more information, visit

About Walton Isaacson
Founded in 2005 by marketing innovators Aaron Walton, Cory Isaacson and partner Earvin "Magic" Johnson, Walton Isaacson (WI) provides strategic and creative solutions to some of the world's largest and most aggressive brand marketers. This innovative agency model marries award-winning, full-service advertising, digital and social capabilities across multiple disciplines, providing value and efficiency to partners. WI's marketing specializations include Sports, Lifestyle, Entertainment, Experiential and Branded Content, as well as cultural expertise across General Market, Black, Hispanic and LGBT consumer segments. WI is headquartered in Chicago and Los Angeles, with additional offices in New York and Miami. For more information on Walton Isaacson, please visit


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